OBJECTIVE ANALYSIS Semiconductor Market Research
ANALYSTS/CONTACT INFORMATION
Jim Handy
+1 (408) 356-2549
PO Box 440
Los Gatos, CA 95031-0440, USA
Jim.Handy (at) Objective-Analysis.com
Tom Starnes
+1 (512) 345-4074
Austin, Texas
Tom.Starnes (at) Objective-Analysis.com
Robert Charlton
+1 (831) 438-0591
PO Box 440
Los Gatos, CA 95031-0440, USA
Robert.Charlton (at) Objective-Analysis.com
+1 (408) 356-2549 PO Box 440
Los Gatos, CA 95031-0440, USA
Jim.Handy (at) Objective-Analysis.com
Tom Starnes
+1 (512) 345-4074
Austin, Texas
Tom.Starnes (at) Objective-Analysis.com
Robert Charlton
+1 (831) 438-0591
PO Box 440
Los Gatos, CA 95031-0440, USA
Robert.Charlton (at) Objective-Analysis.com
The Objective Analysis team, each with over 25 years of experience in the semiconductor industry, is capable of helping clients achieve the ultimate success from their business strategies by providing an experienced, unbiased viewpoint to develop winning strategies based upon experience and cold, hard facts. In their own circles, these analysts need no introduction. For those unfamiliar with their backgrounds, complete bios are available below.
JIM HANDY
Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research.His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon.
A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media.
Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior.
Mr. Handy is on the Advisory Board of the Flash Memory Summit, a member of the Embedded System Conference's Embedded Leader Community, a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative (iNEMI), the chair of the iNEMI photovoltaics Product Emulator Group, a member of the Storage Networking Industry Association (SNIA) Solid State Storage Initiative (SSSI), and is a Leader in the Gerson Lehrman Group Councils of Advisors.
Mr. Handy can be contacted at Jim.Handy (at) Objective-Analysis.com, or by telephone at +1 (408) 356-2549
TOM STARNES
Tom Starnes is arguably the best-known embedded processor analyst in the semiconductor industry. Covering a range of products, Starnes' insight, coupled with his no-nonsense approach to processor and end-use analysis has led to his becoming one of the most sought-after consultants in the world of processors. It is through his hard-hitting insights that many key players in this industry have found their focus and refined their product strategies.Mr. Starnes has spent more than 15 years analyzing the architectures, vendors, strategies, and markets of programmable microprocessors (MPU), microcontrollers (MCU), digital signal processors (DSP), and processor cores (intellectual property - IP) that play a quiet but vital role in anything electronic in our lives. He specializes in embedded systems, which means he is more interested in applications like cell phones, networking, automobiles, consumer electronics, office equipment, and industrial automation than in general PCs and servers. Mr. Starnes also provides key insight to the general trends of the semiconductor industry. He has extensive background in marketing strategies, product planning, product introduction, design-in processes, and customer interaction. He frequently advises organizations behind the Embedded Systems Conferences, ARM® Developers' Conference and similar industry forums, and he actively participates in the events.
Mr. Starnes comes to Objective Analysis after building a solid reputation as an analyst over ten years at Gartner Dataquest, preceded by a long tenure in Motorola's semiconductor operations (now, Freescale Semiconductors) in strategic, technical, and tactical marketing and management positions.
Starnes' deep understanding of this business can be traced to his training as an engineer and experience as a marketing manager in Motorola's microprocessor group. In his 15+ years at Motorola Starnes was instrumental in establishing the 68000 processor architecture as a compute engine for workstations and transitioning it to the dominant processor in the broader markets of embedded applications. Two years in Europe gave him solid exposure to international issues and two years marketing DSPs exposed him to these unique processors.
Academically, Mr. Starnes has a Bachelor of Science degree in Electrical Engineering from the University of Texas.
Mr. Starnes can be reached at Tom.Starnes (at) Objective-Analysis.com, or by telephone at +1 (512) 345-4074.
ROBERT CHARLTON
Robert Charlton is well-known for his deep feel for the industry and his accurate and detailed semiconductor end-market demand forecasts. With over 30 years of experience in the computer, storage and telecom industries as an analyst and product manager for Gartner Dataquest, ITT Information Systems and Finnigan Instrumentation, Mr. Charlton has lived the industry as it grew and used his experience and knowledge to deliver crucial guidance to all major semiconductor and computer hardware corporations worldwide. As an Analyst for Gartner Dataquest, Mr. Charlton provided hard hitting insight, analysis and forecasts for PC vendors, semiconductor manufacturers and the storage industry and has presented this research at conferences, seminars and to senior executives. He recently guided an application development team to create a Web based cloud computing application to collect global data and deliver this in over 85 database products.
Mr. Charlton’s background has a unique mix of technical depth and market analysis. At Finnigan Charlton worked with computerized gas chromatograph mass spectrometers, automatic samplers, and tape back-up systems. While at ITT he met with all major PC OEMs delivering technical analysis, forecasts and insight to the emerging trends for the company’s storage and personal computer divisions.
Mr. Charlton has a Masters in Business Administration from Golden Gate University plus degrees in Chemical Engineering from Ryerson University and Electronics Technology from Saint Clair College. He may be contacted at Robert.Charlton (at) Objective-Analysis.com or by telephone at +1 (831) 438-0591.
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