OBJECTIVE ANALYSIS Semiconductor Market Research

 

OBJECTIVE ANALYSIS IN THE PRESS

The Objective Analysis team stays on top of industry activities and its participants.

Our analysts' views and observations are highly regarded by our clients, market leaders, and the press, as demonstrated by the following quotes.

Chinese Startup Halves Cost of SSD
(EE Times, 11/3/14)
Jim Handy, principal analyst with Objective Analysis, said the parallel architecture in Sage’s controller is reminiscent of supercomputers and may, in fact, be really fast.

Skyera launches 136 TB skyHawk, delays meatier skyEagle
(TechTarget, 10/29/14)
“They're going at it from a price angle, but I think that the real attraction is the size,” said Jim Handy, chief analyst at Objective Analysis in Los Gatos, California.

Has NetApp solved the TLC for biz puzzle? We look at its MYSTERY SSD Mars sauce
(The Register, 10/29/14)
Jim Handy of Objective Analysis said: “Once NetApp gets TLC, then so will everyone else, so I can't imagine why that would provide any competitive edge for FlashRay.”

Some Memories Never Die
(EE Times, 10/28/14)
... but as Jim Handy, principal analyst with Objective Analysis, tells me, there are a number of industries employing equipment with significantly long life spans that have specific memory requirements...

Want to upgrade your PCs to SSD? SanDisk will make a house call
(IT World, 10/23/14)
SSD analyst Jim Handy notes that this is not a new idea. Back in 2010, Kingston Technology hosted 500 events in different cities where CIOs ...

SSDs push further down into the HDD space
(Embedded Computing Design, 10/23/14)
This fact is confirmed by the self-proclaimed SSD Guy, Jim Handy, who says that the latest announcements “provide solid evidence that that HDD costs will continue to…

Racetrack Is Making Slow but Sure Progress
(EE Times, 10/14/14)
Jim Handy, principal with Objective Analysis, said Racetrack does have the potential to be a significant technology someday…

PCM Has Muddy Future
(EE Times, 10/7/14)
Jim Handy, principal analyst with Objective Analysis, offers a similar prediction: “PCM is more expensive than NAND, and once NAND goes 3D…

Seagate Has Shipped Over 10 Million Storage HHDD's
(AjaxWorld Magazine, 10/6/14)
Jim Handy over at Objective Analysis has this interesting post discussing Hybrid Drives Not Catching On. The following is an excerpt from Jim's post. Why were our expectations higher?

HGST Fires Up Flash Fabric
(EE Times, 9/16/14)
Jim Handy, principal analyst with Objective Analysis, said HGST is one of two companies doing well in the enterprise SSD space,

Choose The Best SSDs For Your Enterprise
(Processor.com, 9/14/14)
Jim Handy, director at Objective Analysis, says first and foremost, doing so can get enterprises out of a bind.

HGST Includes First 10TB HDD in New Product Rollout
(eWeek, 9/9/14)
solid-state storage industry analyst Jim Handy of Objective Analysis told eWEEK that “there are a number of sides to HGST.”

Brand new old: SONOS takes on IoT
(EE Times India, 9/3/14)
Jim Handy, principal analyst with Objective Analysis, says SONOS was a technology that was initially not cheaper to make, but agreed that floating gate technology doesn't scale as well.

Compression, Deduplication Come to Violin Concerto 2200
(CIO Today, 8/19/14)
Despite the growing popularity of flash storage solutions compared to traditional HDDs (hard disk drives), many CIOs are still hesitant to commit to the technology due to the significant difference in price per gigabyte between the two, said Jim Handy, Director at Objective Analysis.

FMS 2014 -- Jim Handy speaks on the future of storage technology
(TweakTown.com, 8/9/14)
Jim Handy breaks down the current storage market and fills us in on possible trends in the future.

Silicon Motion SSD Controller Anticipates TLC Growth
(EE Times, 8/5/14)
Jim Handy, principal analyst at Objective Analysis, says Silicon Motion is well positioned to gain traction in this segment…

PMC Plugs DRAM Into PCI Express
(EE Times 8/5/14)
The card “fits well into the high-end space,” Jim Handy, market watcher at Objective Analysis, tells us.

Western Digital/HGST updates FlashMax PCIe SSDs, cache software
(TechTarget 8/5/14)
Jim Handy, chief analyst at Objective Analysis in Los Gatos, California, predicted most business will migrate to PCIe and perhaps to NAND on the motherboard.

Why doesn't Intel put DRAM on the CPU?
(ZDnet, 8/4/14)
I asked my friend and fellow analyst Jim Handy of Objective Analysis, who's been following semiconductors for decades, why chip vendors don't.

6 Things to Expect at Flash Summit
(EE Times, 7/31/14)
Jim Handy of Objective Analysis tells me Cypress/Agiga, Viking, and Micron already offer a class of non-volatile DIMMs that plug flash into the memory bus.

How to Catch a Memory Copycat
(IEEE Spectum, 7/31/14)
Jim Handy, a semiconductor market analyst at Objective Analysis, says that cases of outright trade secret theft are uncommon, but they happen...

Micron Makes Monolithic 8Gb DDR3
(EE Times, 7/31/14)
Jim Handy, principal analyst with Objective Analysis, says it’s difficult to build an 8 Gb part cost-effectively unless you use a 20 nm class process…

Choosing The Right Storage For Your Application
(Forbes, 7/23/14)
Jim Handy of Objective Analysis (report co-author) will be talking about data from the report during the 2014 Flash Memory Summit August 4-7, 2014 in Santa Clara, CA .

Medical Devices Require Radiation-Tolerant Memory
(EE Times, 7/8/14)
Radiation has always been a threat to memory technologies, but historically the use cases have applied to vehicles travelling at very high altitudes and satellites and other equipment being launched into space, noted Jim Handy, principal analyst at Objective Analysis.

Crossbar Provides Further Details on Non-Volatile Resistive RAM Technology
(AzoNano.com, 7/2/14)
“The memory technology that replaces NAND flash must have a compelling cost structure, and this means that everything will have to shrink beyond NAND's limits: not only the bit cell, but also the select mechanism,” said Jim Handy, principal analyst at Objective Analysis.

Flash storage faces challenge from Crossbar's RRAM
(Techworld.com, 1/1/14)
Crossbar's RRAM has solid technological foundations and the potential to replace NAND, which may last a decade before manufacturing challenges catch up, said Jim Handy, principal analyst at Objective Analysis.

Magnetic RAM Remains Niche Memory – for Now
(EE Times 6/30/14)
Jim Handy, principal analyst of Objective Analysis, said ultimately price and density will determine whether MRAM becomes a viable replacement for DRAM or SRAM on a wide scale.

Power-Conscious Controllers Reduce Energy Consumption
(EE Times, 6/17/14)
It’s the application that determines whether the power consumption in an SSD controller is a critical system feature, said Jim Handy, principal analyst at Objective Analysis.

SanDisk Acquires SSD Maker Fusion-io for $1.1 Billion
(eWeek, 6/16/14)
“It was no surprise that SanDisk is the buyer,” solid-state IT analyst Jim Handy of Objective-Analysis told eWEEK.

Semiconductor boffin: 3D NAND don't need NO STEENKIN' TSVs
(The Register, 6/10/14)
Chip analyst Jim Handy of Objective Analysis took exception to several issues raised in a recent 3D NAND story, and El Reg storage desk asked him a few short questions for clarification.

Intel launches NVMe PCIe flash cards up to 2 TB
(TechTarget, 6/3/14)
“Most companies bring out PCIe (drives) with certain performance levels and then offer capacity upgrades,” said Jim Handy, an analyst with Objective Analysis in Los Gatos, California.

3D NAND Transition: 15nm Process Technology Takes Shape
(EE Times, 5/13/14)
Moving to 15nm is all about cost, said Jim Handy, principal analyst at Objective Analysis.

Do Auto MCUs Need Proprietary Flash?
(EE Times, 5/9/14)
As Jim Handy, director of Objective Analysis, told EE Times, “IDMs use a variety of technologies, from the SST-Microchip SuperFlash split-gate design, which is very popular, to Freescale's proprietary silicon nanocrystal flash which is only used in a few Freescale MCUs. One or two IDMs use MirrorBit technology from Spansion.”

Mixed Media: Why SSD vs. HDD Misses the Mark
(IT Business Edge, 5/9/14)
And when it comes to market growth, there is no denying that solid state still has room to run, says Objective Analysis’ Jim Handy.

Enterprise SSD: Are Seagate and SanDisk Poised for Overperformance?
(Seeking Alpha, 4/29/14)
Objective Analysis estimates that the market for enterprise SSDs will reach $3.5 billion by 2016 -- a terrific annual growth rate of 59%.

Why storage unit shipments are shrinking?
(Computer Dealer News, 4/24/14)
But industry experts like Jim Handy, of Objective Analysis, sees more wishful thinking than reality.

SanDisk Finds Profit Behind the Tech Curve
(EE Times, 4/18/14)
SSDs are not, as Samsung implies in its CloudSpeed press release, the future of storage in the cloud or datacenter, according to Jim Handy, director of analyst firm Objective Analysis

Niche SRAM Sees Steady Demand From Network Gear
(EE Times, 4/15/14)
Jim Handy, principal at Objective Analysis, says at the moment there is nothing that can match the performance of SRAM for networking equipment…

XP Users Have a Bad Headache Coming On
(TechNewsWorld, 4/7/14)
“The issue isn't whether XP can be used,” pointed out Jim Handy, director of Objective Analysis. The problem is "there will be no further updates ...

Chip-makers Push Memory Into the Third Dimension
(SH@PES, 4/2/14)
“It involves technologies that have never been put into production before,” says analyst Jim Handy of Objective Analysis in Los Gatos, Calif.

Supercomputer uses flash storage drives
(CNME, 3/28/14)
SSDs could be better storage technology than hard drives as scientific research is time-sensitive, said Jim Handy, director at Objective Analysis, a semiconductor research firm.

DDR4 Heir-Apparent Makes Progress
(EE Times, 3/11/14)
HMC is not the only contender that might take the reins from DDR4, says Jim Handy, principal at Objective Analysis.

OCZ Storage Solutions Bundles PCIe SSD With Software
(EE Times, 3/11/14)
In an interview with EETimes earlier this year, Jim Handy, Objective Analysis, noted that “SSDs will continue to penetrate the datacenter.

Roundup: Next-Generation Memory
(EE Times, 2/25/14)
Jim Handy, principal analyst at Objective Analysis, recently authored comprehensive series of blogs looking at 3D NAND development and its challenges.

Shift to 3D NAND Will Benefit Samsung, Micron, and Seagate
(Motley Fool, 2/11/14)
Jim Handy of Objective Analysis explained that, since the fabrication process of 2D NAND is not shrinking, planar flash drives will continue to cost 10 times more than equivalent hard drives.

3D NAND: To 10nm and beyond
(Semiconductor Manufacturing & Design, 1/29/14)
As Jim Handy, from Objective Analysis, points out: “The entire issue of 3D NAND is its phenomenal complexity…

Analyst: SSD prices don’t necessarily drop in 2014
(MYCE, 1/27/14)
Storage analyst Jim Handy expects price per GB of SSDs will be around $0.75 per GB this year, however supply shortages might drive up the price.

SSD prices face uncertain future in 2014
(PC World, 1/17/14)
In short, expect to spend about 75 cents per gigabyte (GB) on an SSD in 2014, according to Jim Handy, an analyst with Objective Analysis.

Forbes previews embedded gun chips in hands as developer courts Obama
(Examiner, 1/3/14)
“Is it Time to Put Chips in Guns?” semiconductor market industry analyst Jim Handy asks in a Tuesday report for Forbes.

Avago/LSI combo to boost NoCo tech sector
(Northern Colorado Business Report, 1/10/14)
The acquisition could lead to cuts in LSI administrative positions as Avago seeks to lift LSI's lower net profit margins while profiting from the company's higher gross margins, said Jim Handy, chip analyst for Los Gatos, Calif.,-based semiconductor market research firm Objective Analysis.

Chipmakers Push Memory Into the Third Dimension
(IEEE Spectrum, 12/31/13)
“It involves technologies that have never been put into production before,” says analyst Jim Handy of Objective Analysis in Los Gatos, Calif.

Big Data, Big Move for Micron with New Processor
(Sci-Tech Today, 12/27/13)
It's like a freeway with thousands of lanes to handle traffic, compared to conventional processors that have fewer lanes and a fixed regimen for processing, said Jim Handy, founder of Objective Analysis, a California company that watches the semiconductor industry.

Micron Breaks into Computer Processing
(Twin Falls Times-News, 12/22/13)
It’s like a freeway with thousands of lanes to handle traffic, compared to conventional processors that have fewer lanes and a fixed regimen for processing, said Jim Handy, founder of Objective Analysis,

Nonvolatile memory on the horizon for PCs
(Dell Tech Page One, 12/9/13)
The most likely replacement for volatile DRAM is nonvolatile spin torque transfer (STT) RAM, said Jim Handy, memory analyst at Objective Analysis.

Forecast for Semiconductors and Things in 2014
(Electronic Design, Invited Article, 12/18/13)
2014 should be a banner year for semiconductors with revenue forecast to grow 20% or more.

Demand, an outage and a market shift will all conspire to keep prices high for the next few years.
(ITworld.com, 12/18/13)
Memory analyst Jim Handy has issued this warning before: memory prices are headed up and will stay there until at least 2015.

Data Protection Leading Topic at Storage Visions Conference Panel with Trusted Computing Group
(4 Traders, 12/18/13)
The session also will look at the use of metadata for finding content and how standardized security products are making data security easier while enabling content sharing. Panelists also will discuss data recovery. Jim Handy, Objective Analysis, will moderate the session.

4.3% semi growth in 2013, says Cowan
(Electronics Weekly, 12/8/13)
Top of the estimate range is Jim Handy’s ‘approaching 10%’, followed by VLSI Research’s 7.7%, Merrill Lynch’s 7.6 % and Databeans’ 7.1%.

Toshiba Plans $35M Acquisition Of Ailing SSD Pioneer OCZ
(CRN, 12/3/13)
OCZ has depended on Toshiba as its primary NAND supplier, according to Jim Handy, an analyst with Object Analysis.

Mass 3D NAND Production May Not Mean Mass Adoption
(EE Times, 12/3/13)
As Jim Handy, principal analyst at Objective Analysis, wrote in his ongoing blog series covering the why and how of 3D NAND, it’s not stacks of chips, although many have that misconception.

Small SSD makers losing business to larger rivals
(EE Times Asia, 11/28/13)
“Just based on capex [retrenchments], today's budding NAND shortage should run from 2H13 to mid-2015,” said Jim Handy, a veteran flash analyst at Objective Analysis.

LSI releases dual interface flash controller, 12 Gbps SAS cards
(TechTarget, 11/25/13)
Jim Handy, solid-state disk (SSD) analyst with Los Gatos, Calif.-based Objective Analysis, thinks the dual-interface design will benefit end users down the line as OEMs are able to streamline their inventory and pass economies-of-scale savings on to customers.

Micron challenges conventional computer architecture with new chip
(ComputerWorld, 11/21/13)
The Automata DRAM DIMM must be thought of as a black box, said Jim Handy, analyst at Objective Analysis.

Semiconductor market could grow 15% in 2014
(Design & Reuse, 11/21/13)
In June Jim Handy of Objective Analysis projected 2014 growth of over 20%.

Micron Reveals New Parallel Processing Architecture
(TechWeek Europe, 11/20/13)
“Intel has been watching its PC business erode and has fortunately been able to rely on servers to bolster the company’s revenues,” analyst Jim Handy wrote for Forbes.com.

Violin gangs up with Microsoft: Psst, big biz, want an all-flash Windows Server box?
(The Register, 11/16/13)
Objective Analysis analyst Jim Handy said: "A data centre with a number of memory nodes with compute capacity should provide significant performance advantages over one in which ...

Violin adds native Microsoft business app support in memory arrays
(Datacenter Dynamics, 10/15/13)
… Jim Handy, principal analyst at Objective Analysis, saying, “The Violin announcement shows a new approach to computing that we are likely to see more of ...

Violin Scale-out Memory Platform Accelerates Windows Applications in the Enterprise Cloud
(Marketwatch, 10/15/13)
According to Jim Handy, principal analyst at Objective Analysis, "The Violin announcement shows a new approach to computing that we are likely to see more of in the future…

What is 3D NAND? Jim Handy launches new series to educate us
(TweakTown, 10/16/13)
Jim Handy launched a new 9-part series aimed to educate the masses on everything 3D NAND.

Micron Technology Ships First Samples of Hybrid Memory Cube
(Xbit Labs, 9/26/13)
HMC is an exciting alternative," said Jim Handy, a memory analyst at Objective Analysis.

Micron Technology Ships First Samples of Hybrid Memory Cube
(MarketWatch, 9/25/13)
“The Hybrid Memory Cube is a smart fix that breaks with the industry's past approaches and opens up new possibilities,” said Jim Handy, a memory analyst at Objective Analysis.

The Hynix fire and memory prices: What you need to know
(ITworld, 9/20/13)
“I expect the third report will be that the situation is even worse,” commented Jim Handy, principle analyst with Objective Analysis

Violin Plans IPO With Losses Mounting as HP Business Dips
(Bloomberg, 9/17/13)
Violin and other flash-storage companies have to more effectively promote the long-term cost savings of the technology to encourage businesses to pay more up front, according to Jim Handy, an analyst at Objective Analysis

Flash memory's $1 billion week is good news for just about everyone (except maybe customers)
(VentureBeat, 9/12/13)
For Jim Handy, an analyst at Objective Analysis, seeing two flash memory companies acquired within a day of each other came as a bit of a shock.

Despite the competition, NAND flash has at least another decade of life
(ITworld.com, 9/11/13)
That was the good news in a talk at Hot Chips last week by Jim Handy, president of Objective Analysis

Western Digital adds Virident Systems PCIe flash; will Seagate follow?
(TechTarget, 9/10/13)
“It sounds like they put together a plan and now they're executing on it,” Jim Handy, SSD analyst for Objective Analysis, said of Western Digital.

SK Hynix fire not as bad as first thought, one plant re-opened
(TweakTown, 9/9/13)
We had Jim Handy from Objective Analysis on the show talking with us about the SK Hynix factory fires.

Industry analyst still unsure of the significance of Hynix fire
(TweakTown, 9/4/13)
When news of the fire broke, I reached out to Jim Handy of Objective Analysis and asked for his thoughts on the impact the fire may have on the tech industry as a whole.

Flash Storage Is Ready To Drive Out HDDs
(TechWeekEurope, 9/4/13)
And demand is very high at this time, NAND flash analyst Jim Handy has said.

NAND flash, SSD price drops slow as chip supply tightens
(TechTarget, 8/27/13)
Jim Handy, chief analyst at Objective Analysis in Los Gatos, Calif., predicted the NAND flash price drops probably won't happen until the middle of 2015

SSDs Still Maturing, New Memory Tech Still 10 Years Away
(CIO, 8/26/13)
“It's going to be a long time until NAND flash runs out of steam,” said Jim Handy, an analyst at Objective Analysis

Samsung's cooking 3D NAND flash chips. WHAT did you say the specs were?
(The Register, 8/19/13)
Jim Handy of Objective Analysis said: "The benefit of V-NAND over standard NAND comes from its use of a charge trap instead of a floating gate.

SMART Storage Systems Unveils ULLtraDIMM Low Latency Storage Device
(High Frequency Traders, 8/15/13)
Objective Analysis director Jim Handy said: “For many applications, low, consistent and scalable latency is of greater importance than IOPS performance.

RAM wars: RRAM vs. 3D NAND flash, and the winner is... us
(ComputerWorld, 8/8/13)
…according to Jim Handy, principal analyst at Objective Analysis, Crossbar has a huge leg up on other developers.

Crossbar Enters Race to Change Memory Chips
(Wall Street Journal, 8/5/13)
By comparison, the highest-capacity NAND chips now on the market store 128 gigabits of data, or 16 gigabytes; storing a terabyte would require 64 of those chips, notes Jim Handy, a market researcher with Objective Analysis.

Startup pits RRAM against DRAM and flash storage
(ComputerWorld, 8/5/13)
Crossbar's technology is very interesting and could be useful as manufacturing technologies improve and chips get smaller, said Jim Handy, principal analyst at Objective Analysis.

Diablo Technologies Introduces Solid-State Drives in DIMM Form Factor
(X-bit Labs, 8/1/13)
“Diablo is on the right path by providing a way to plug flash right into the DDR memory buses on today's servers,” said Jim Handy, director at Objective Analysis.

How Crossbar wants to jolt memory capacity and cut power use
(GigaOm, 8/5/13)
The laws of physics are getting in the way of to producing NAND flash in smaller sizes each year, and Crossbar’s resistive RAM technology is one possible solution to the problem, said Jim Handy of Objective Analysis.

Flash DIMMS Invade DDR3 Slots
(EETimes, 7/30/13)
“If everything lines up right for them they could take as much as half the $30 billion market for system DRAM,” Jim Handy, a principal at Objective Analysis told EE Times.

Diablo's memory solution surpasses existing accessible levels 100x
(Electronic Product Times, 7/30/13)
“Flash SSDs boost system performance and flash over PCIe is even faster, but the best performance will come from flash on the memory channel,” says Jim Handy, director at Objective Analysis.

Flash breakthrough promises faster storage, terabytes of memory
(PC World, 7/30/13)
Enterprises are more likely to use MCS as high-capacity memory than as low-latency storage, said analyst Jim Handy of Objective Analysis.

Micron To Profit From New Memory Environment
(Seeking Alpha, 7/29/13)
According to memory expert Jim Handy, NAND currently sells at $.50/GB and costs $.32/GB to manufacture, but should cost about $.23/GB to manufacture with the transition to the smaller process.

Intel roadmap adds low power, high density chips for micro servers
(TechTarget, 7/23/13)
Indeed, the issue of power consumption coupled with a new challenger in ARM in the server space has forced Intel to rethink its strategy, said Tom Starnes, a microprocessor analyst also with Objective Analysis.

SanDisk starts beating path to 3D NAND flash
(The Register, 7/23/13)
We asked Objective Analysis consultant and analyst Jim Handy how this was being done, and he said: "BiCS is not stacked chips, which is expensive. It's stacking bits on the same chip.

OCZ’s Going Nowhere Fast
(TheDeal, 7/19/13)
And its 2011… acquisition of South Korea-headquartered Indilinx… gave OCZ an ability to control the quality and durability of its products, according to Jim Handy, a director with semiconductor market research firm Objective Analysis.

Western Digital/HGST acquires sTec SSD technology, PCIe cards
(TechTarget, 6/25/13)
Jim Handy, semiconductor analyst for Objective Analysis, said that while there is overlap in the product lines, sTec owns SSD technology that HGST lacks.

LSI Adds 256-Bit Opal-Compatible Encryption to SandForce SF-2200 SSD Controllers
(X-bit Labs, 6/6/13)
“LSI is addressing both of these needs at once,” said Jim Handy, SSD analyst for Objective Analysis.

LSI SandForce Flash Storage Processors Simplify Data Security for Corporate Mobile Computing
(IT News Online, 6/3/13)
“Businesses around the world have strong incentives to protect sensitive data by converting notebook PCs to encrypted drives,” said Jim Handy, SSD analyst for Objective Analysis.

Six Hot Storage Startups
(Enterprise Storage Forum, 3/27/13)
“Most SSDs are fast a very high percentage of the time, but suffer slowdowns of a few orders of magnitude from time to time as internal conflicts cause all operations to come to a halt,” said Jim Handy, an analyst with Objective Analysis.

Big Data Storage Buying Guide
(Enterprise Storage Forum, 3/21/13)
“It's time for data center managers to seriously consider the approach they need to take — does it need to be all flash, or should they use caching and a smaller amount of flash storage, perhaps in the form of solid state drives (SSDs)? asked Jim Handy, an analyst with Objective Analysis.

Freescale Semiconductor looks to ARM strategy
(dealReporter, 3/19/13)
Tom Starnes, analyst at Objective Analysis, which focuses on semiconductor market research, said firms can still deliver differentiated products with the ARM architecture...

EMC Unveils New Lineup of Xtrem Flash PCIe Storage Cards
(eWeek, 3/5/13)
Solid-state storage analyst Jim Handy of Objective Analysis told eWEEK in a forecast 18 months ago that the PCIe interface would become dominant in the…

Violin Memory expands its strategic alliance with Toshiba for Flash-based data centers
(VentureBeat, 3/4/13)
Jim Handy, an analyst at Objective Analysis, said that the more deeply Toshiba is involved with Violin Memory, the less trouble it will be for…

Violin Memory moves into server-side flash with low-cost PCIe cards
(TechTarget, 3/4/13)
SSD analyst Jim Handy of Objective Analysis said the Toshiba relationship will help Violin if there is a NAND shortage, which he expects to happen this year.

Analysis: Expect consolidation, uptick in flash arrays in 2013
(TechTarget 1/22/13)
Jim Handy, SSD analyst for Objective Analysis, said all-flash array startups will have a tough time surviving…

Don't Miss This Sector in 2013
(Money Morning, 1/14/13)
Even Forbes columnist Jim Handy - an industry analyst and former chip-industry insider who predicted a flat 2012 in the face of industry bullishness - is expecting a strong semi-sector showing in the New Year.

32-Bit Microcontrollers Hit New Lows
(Microprocessor Report, Invited Article, 1/7/13)
Microcontrollers have continued to play a large role in managing and controlling power consumed by other components and systems while, like other electronic components, reducing their own power consumption.

New SNIA Solid State Storage Initiative Projects Featured at Storage Visions 2013
(SNIA News Summary, 1/4/13)
Jim Handy (Objective Analysis) who will examine how new storage developments are driving new storage systems with SSSI member panelists Jim Pappas (Intel), Paul Wassenberg (Marvell), Mike Fitzpatrick (Toshiba), Paul Luse (Intel), and Sumit Puri (LSI).

Ancient Aliens Fail: Electronics Industry Looks to 2013
(Electronic Design, Invited Article, 12/17/12)
Is the PC becoming the WC – the Work Computer?… Many silicon vendors have backed away from the cutthroat smart phone industry…

Industry View: Objective Analysis on Cypress, Ramtron
(EE Times, 10/15/12)
We talked with analyst Jim Handy of Objective Analysis to get his take on the dynamics of the deal and what it might mean for the memory market.

Violin Plays Requiem for the Dying Hard Drive
(Wired, 10/23/12)
“Violin has gone from being a very technical company run by engineers to being a company that knows business and PR,” says Jim Handy, an analyst with research outfit Objective Analysis.

The 3D die stack tack: Toshiba builds towering column of flash
(The Register, 10/15/12)
Jim Handy of Objective Analysis said; "It makes sense that ReRAM would be used in performance applications

NetApp OEM deal helps GridIron widen SAN accelerator platform
(TechTarget, 10/1/12)
Jim Handy, director at Objective Analysis, said the NetApp partnership gives GridIron credibility.

Cadence Reveals World's First 28nm DDR4 Memory Controller
(X-bit Labs, 9/10/12)
“ASIC designers who want to take advantage of that pricing are likely to need a lot of help putting a reliable interface on their products,” said Jim Handy of Objective Analysis.

Shortages Surface in NAND Flash
(Chip Design, 9/7/12)
Prices for NAND hit $0.31/GB in June, but they went back up to $0.36/GB in August, according to Jim Handy, an analyst with Objective-Analysis, a research firm.

Cadence Announces Industry's First DDR4 Design IP Solutions Are ...
(Nanowerk LLC, 9/4/12)
“DDR4 is going to be the next big thing in DRAMs, but its signaling is challenging to handle,” said Jim Handy of Objective Analysis.

Swissbit Readies Next Growth Phase
(Chip Design Magazine, 8/31/12)
Jim Handy, an analyst with Objective-Analysis, a research firm, said that Swissbit is well positioned in the market.

MLC NAND-based Embedded SSDs operate from -40 to +85°C
(ThomasNet, 8/24/12)
“Until now, embedded systems that required industrial temperature solid state storage had to use more expensive SLC NAND," said Jim Handy, principal analyst, Objective Analysis.

IBM buys solid-state storage maker Texas Memory Systems
(ElectroIQ, 8/16/12)
“This acquisition will give leading solid state performance to a company that firmly believes that solid state will become a new layer between storage and memory,” said Jim Handy of analyst firm Objective Analysis.

LSI SandForce SF-2200/2100 Client Flash Storage Processors Debut
(Benchmark Reviews, 8/15/12)
“Client computing customers are increasingly turning to the benefits of flash-based products to accelerate application performance and deliver an enhanced user experience,” said Jim Handy, SSD analyst for Objective Analysis.

Micron's Elpida acquisition: Analysts weigh in
(Solid State Technology, 7/7/12)
Micron expects to grow to 21% market share in memory semiconductors, overtaking Hynix (16%) and drawing closer to #1 Samsung (34%), estimates Objective Analysis’ Jim Handy and Lane Mason.

Micron ‘fesses up: Yes, we plan to eat limping DRAMurai warrior
(The Register, 7/4/12)
Jim Handy of Objective Analysis says Micron “will also increase its mobile DRAM share to about one quarter of the market, which would be a few percentage points ahead of Hynix and about half of Samsung's share.”

With Micron buy, less boom and bust in DRAM chips
(Star News Daily, 7/3/12)
“Hopefully Micron can align the DRAM processes better than in their last two corporate acquisitions,” said research firm Objective Analysis.

Elpida, Rexchip purchases will make Micron second-largest DRAM Manufacturer
(Idaho Business Review, 7/2/12)
“Size matters in this business these days,” said Lane Mason, memory market analyst with Objective Analysis in Los Gatos, Calif.

Micron's DRAM buyout makes it a key Apple supplier
(ComputerWorld, 7/2/12)
Jim Handy, director of research firm Objective Analysis, said that with DRAM marketplace revenues growing at rate of about 5% year over year, Micron could not have afforded to build a new fabrication facility.

Micron buying Elpida: report
(Idaho Business Review, 6/29/12)
Whether Micron buys Elpida depends on how Micron pays, such as with additional stock or debt, said Lane Mason, memory market analyst with Objective Analysis, Los Gatos, Calif.

Flash Drives Replace Disks At Amazon, Facebook, Dropbox
(Wired, 6/13/12)
In 2011, according to Jim Handy, an analyst with research outfit Objective Analysis, businesses purchased an estimated 7.9 million SSDs that connect to servers using the serial-ATA interface — i.e., the interface that traditional hard drives use.

LSI First to Publicly Demonstrate SSDs with Toshiba 19nm and Intel 20nm Flash Memories
(Sacramento Bee, 6/4/12)
“SSD users want to benefit from the significant cost advantages of the leading flash processes, but most SSD controllers can't support the complexities of the most advanced chips,” said Jim Handy, SSD analyst for Objective Analysis.

Foundries Expand Embedded Memory Portfolios
(Chip Design, 5/30/12)
Given those scenarios, embedded memory is becoming even more important in designs, said Jim Handy, an analyst with Objective-Analysis, a research firm.

Flash Drives Replace Disks At Amazon, Facebook, Dropbox
(Wired, 6/13/12)
In 2011, according to Jim Handy, an analyst with research outfit Objective Analysis, businesses purchased an estimated 7.9 million SSDs that connect to servers using the serial-ATA interface — i.e., the interface that traditional hard drives use.

LSI First to Publicly Demonstrate SSDs with Toshiba 19nm and Intel 20nm Flash Memories
(Sacramento Bee, 6/4/12)
“SSD users want to benefit from the significant cost advantages of the leading flash processes, but most SSD controllers can't support the complexities of the most advanced chips,” said Jim Handy, SSD analyst for Objective Analysis.

Foundries Expand Embedded Memory Portfolios
(Chip Design, 5/30/12)
Given those scenarios, embedded memory is becoming even more important in designs, said Jim Handy, an analyst with Objective-Analysis, a research firm.

Will Power Problems Curtail Processor Progress?
(IEEE Computer, May 2012)
“Facing the challenges of power forces us to be far more efficient in everything about our designs,” said analyst Tom Starnes of market research firm Objective Analysis.

Talk from the hip at Microchip
(EETimes, 5/7/12)
Tom Starnes, embedded processor analyst at Objective Analysis, believes that Microchip has always done a good job “of making their MCUs accessible to ‘the little guy’…

Intel Ships New SSD 330 Series, but Limits It to 180GB Storage
(PC World, 4/16/12)
The new drives could be targeted at those who want to upgrade storage on older PCs from hard drives to SSDs, said Jim Handy, director at analyst firm Objective Analysis.

Who wants Elpida and why? Analysts weigh in
(EE Times, Invited Article, 4/11/12)
No one needs more DRAM capacity. No one needs to make DRAMs in Japan with the yen at 82. No one needs the tool set that Elpida has…

PCIe Encroaching On SAN Space
(Network Computing, 4/11/12)
Jim Handy, an SSD analyst at Objective Analysis, calls PCIe “an interesting and complex issue.”

There's More To Enterprise SSDs Than Just Speed
(Network Computing, 4/10/12)
Organizations that are purchasing solid-state storage are doing so typically to solve speed problems, remarks Jim Handy, analyst, Objective Analysis

Intel ships SSDs that help laptops boot faster
(Computerworld, 4/5/12)
Offering smaller SSDs that act as a temporary storage cache to get computers started is a cost-effective way of getting SSD performance into laptops, said Jim Handy, director at Objective Analysis.

LSI Launches New Nytro PCIe Product Line
(eWeek, 4/2/12)
Solid-state storage analyst Jim Handy of Objective Analysis has forecast that the PCIe interface will become dominant in the enterprise SSD market in 2012…

Intel cashes in its chips with Micron, bets on post-flash riches
(The Register, 3/2/12)
Jim Handy of Objective Analysis reckons the explanation is straightforward.

ISSCC from a memory analyst’s view
(ElectroIQ, Invited Article, 3/2/12)
As happens every year, ISSCC included several intriguing papers that showed not only directions that the market is heading, but also the challenges confronting chip makers as we approach the end of scaling for both NAND and DRAM.

Silicon Valley companies grapple with rising costs in China
(San Jose Mercury News, 3/2/12)
Jim Handy, principal analyst at Objective Analysis, said Apple can use its market dominance in certain products to drive down costs.

New White Paper on Achieving Enterprise Reliability With Solid-State Speed
(MarketWatch, 2/29/12)
Jim Handy, an analyst with the market research firm Objective Analysis, discusses how enterprises are increasingly turning to solid-state storage as their data volumes and performance needs intensify.

Texas Memory Systems Releases 24TB 1U Flash Storage Appliance
(HPCwire, 2/28/12)
“Flash memory has gained a lot of acceptance in the data center, but many don't use it today for a very good reason - the technology is worrisome,” said Jim Handy, SSD analyst at Objective Analysis.

Japan’s big memory chip maker Elpida files for bankruptcy protection
(Venturebeat, 2/27/12)
Jim Handy, an analyst at Objective Analysis, said, “Elpida has good technology, but is simply unable to compete…

SanDisk Says Latest Chip Leads Data-Packing Pack
(Wall Street Journal, 2/22/12)
Jim Handy, an analyst who tracks the memory market for the firm Objective Analysis, estimates that SanDisk should have a cost per gigabyte of data in the range of 28 cents…

SanDisk makes 128-gigabit flash chip, crams three bits per cell, takes afternoon off
(Engadget, 2/22/12)
Analyst Jim Handy estimates that the price per gigabyte for the tri-bit breed of flash could be as low as 28 cents…

EMC Unveils Solid-State Memory Card for Servers
(eWeek, 2/8/12)
Analyst Jim Handy of Objective Analysis said his firm is forecasting that the NAND flash-powered PCIe interface will become dominant…

Micron (MU) CEO dies unexpectedly; company shares succession plan
(ElectroIQ, 2/6/12)
Appleton was "a great leader" and accomplished aerobat, said Jim Handy of OBJECTIVE ANALYSIS, Semiconductor Market Research, in an alert compiled with help from Lane Mason.

USB: 3.0 Taking Hold and Gearing for the Future
(RTC Magazine December 2011)
Tom Starnes, senior analyst for Objective Analysis, added that the USB design itself is cumbersome—what he calls “awkward compatibility.”

Chip Maker Elpida Looks Fried
(Wall Street Journal, 1/29/12)
But to be viable in the capital-intensive chip business, revenue must keep pace with the 12% yearly rise in the cost of building a plant, says analyst Jim Handy at semiconductor research firm Objective Analysis.

Confidence returns to oft-troubled Hynix
(Korea Times, 1/24/12)
“This year is likely to be a time when the DRAM market consolidates a little bit more,” said Jim Handy from Objective Analysis.

Micron Bolsters PCIe Virtualization With Virtensys Acquisition
(eWeek, 1/20/12)
Analyst Jim Handy of Objective Analysis said his firm is forecasting that the NAND flash-powered PCIe interface will become dominant in the enterprise solid-state disk market in 2012, with unit shipments greater than the combined shipments of its SAS and Fibre Channel counterparts.

Forecast season gets underway
(Electronics Weekly 1/20/12)
The forecast season is well underway. Forbes contributor Jim Handy has compiled this useful list of where they stand as of now.

LSI Contributes as Everspin Realizes In Excess of 300% Growth in 2011 MRAM Shipments
(The SSD Review, 1/19/12)
“MRAM has gained acceptance as a superior alternative to non-volatile SRAM for RAID controllers, allowing Everspin to capitalize on its unique position as a high-volume MRAM supplier,” said Jim Handy, analyst with Objective Analysis.

MRAM firm claims 250 design wins in 2011
(EE Times 1/19/12)
A statement released by Everspin Wednesday (Jan. 18) quoted Jim Handy, an analyst with market research and consulting firm Objective Analysis, saying MRAM has gained acceptance as a superior alternative to non-volatile SRAM for disk array controllers.

Memory Considerations for Faster MCUs
(DigiKey, Invited Article, 1/18/12)
Flash memory completely dominates microcontrollers (MCUs) now, but memory considerations have become more complex as the processors have advanced to 32-bit architectures and peripherals have become much more capable.

Could MRAM ultimately replace DRAM?
(Network World, 1/18/12)
MRAM has promise as a memory technology as it can scale down more effectively than DRAM and NAND flash, said Jim Handy, analyst at Objective Analysis.

Everspin triples growth for magnetic RAM chips in 2011
(VentureBeat, 1/18/12)
Jim Handy, an analyst at Objective Analysis, said that MRAM has gained traction as a superior alternative to non-volatile SRAM chips for RAID controllers…

Dell plots PCIe-flash with memory pooling
(ZDNet, 1/14/12)
If Dell is planning a piece of kit that marries PCIe flash cards with RNA software, then substantial development work will have been required, Objective Analysis's Jim Handy said.

IBM Discovers How to Store Data in a Dozen Atoms
(E-Commerce Times, 1/13/12)
“What's interesting about this is, people have wondered where the brick wall is -- the maximum amount of data that can be stored magnetically,” Jim Handy, an analyst at Objective Analysis, told TechNewsWorld.

Falling memory prices may bring irritating, intrusive devices
(Computerworld, 1/8/12)
NAND flash memory prices are expected to decline by half by the end of the year, from 70 cents a GB to 35 cents, keeping with historical price declines, said Jim Handy, chief analyst at market research firm Objective Analysis.

Fading Memory Saps Chip Makers
(Wall Street Journal, 1/6/12)
“Since the market isn't growing as fast as the companies need to grow to be able to afford the next fab, the companies pretty much have to savage each other and take market share away from each other,” says Jim Handy, analyst at semiconductor research firm Objective Analysis.

2012: Flash To Supplant Disk?
(Network Computing, 12/29/11)
The flooding in Thailand is not the only economic driver for SSDs, notes analyst Jim Handy, Objective Analysis.

Clouds Loom On The 2012 Semiconductor Horizon
(Electronic Design, Invited Article, 12/27/11)
Overall, 2012 will be characterized by a contraction in semiconductors compared to a weak 2011.

Apple's Purchase of Anobit Will Give It a Leg Up on Rivals
(PC World, 12/27/11)
Objective Analysis analyst Jim Handy said Apple won't be saving much money by owning its own controller technology.

Apple Buying Anobit as it Builds IP Portfolio
(Chip Design, 12/22/11)
Jim Handy, an analyst with Objective Analysis, said Apple wants to “prevent other companies from having access to the technology.

UCSD lab studies future changes to non-volatile memory technologies
(Search Storage, 11/29/11)
Jim Handy, founder and chief analyst at Objective Analysis in Los Gatos, Calif., noted that Fusion-io and Schooner Information Technology Inc. have been writing code optimized for NAND flash technology.

New memory technologies generate attention as successors to NAND flash
(Search Storage, 11/22/11)
“These absolute geniuses in the R&D labs keep coming up with ways to push it just one or two more process steps, and they’ve been doing that for almost 10 years,” said Jim Handy, founder and chief analyst at Object Analysis in Los Gatos, Calif.

LSI to buy flash controller maker SandForce
(Computerworld, 10/27/11)
“SandForce has sold SSD controllers to market leading companies including LSI’s partner Seagate,” said Objective Analysis analyst Jim Handy.

What flash needs is a little TLC
(The Register, 10/20/11)
According to Jim Handy of Objective Analysis, SanDisk is the TLC market leader.

New RAM shunts data into flash in power cuts
(The Register, 10/19/11)
Jim Handy, an analyst for Objective Analysis, said: “Data centres have addressed certain needs in the past by using battery-backed DRAM, an approach that leaves most data centre managers feeling vulnerable.”

Tablets, Smartphones to Get Speed Boost With New Memory
(PCWorld, 9/29/11)
In prior renditions of synchronous DRAM such as SDRAM, DDR and DDR2, JEDEC pushed hard on speed without worrying too much about power, said Jim Handy, director of Objective Analysis.

Flashy Stuff – Storage is All About Performance
(Consumer Electronics Net, 9/16/11)
Troy Winslow, of Intel, and Jim Handy, of Objective Analysis, agreed that even this growing market can't support all of the players and there will be consolidation and weak players will disappear.

MLC drives, PCIe technology give SSDs run for their money
(SearchStorage.com, 8/26/11)
“The drive makers have found ways to get past MLC’s limited endurance,” said Jim Handy, chief analyst at Objective Analysis

Texas Memory Systems challenges high-end hard drives with new flash product
(Computerworld, 8/23/11)
According to Jim Handy, an analyst at market research firm Objective Analysis, TMS has been one of the last holdouts in the enterprise MLC (eMLC) space, sticking with SLC-only products longer than others.

STEC Newest Flash Vendor to Move Into PCIe Market
(eWeek, 8/11/11)
Jim Handy of Objective Analysis told eWEEK his firm is forecasting that the PCIe interface will become dominant in the enterprise SSD market in 2012

eBay goes big on Nimbus all-SSD system
(Computer Weekly, 8/10/11)
Jim Handy, chief analyst with Objective Analysis, told Computer Weekly chief information officers are looking to replace their traditional disk drive systems with flash because of the significant performance advantage it offers.

LSI SSD Caching Software 2.0: The Write Stuff
(Network Computing, 8/10/11)
There are very few systems that already do this the way that CacheCade does, an approach commonly called automatic data placement, says analyst Jim Handy, Objective Analysis.

eBay Bets On Flash
(Baseline 8/9/11)
Jim Handy, chief analyst with Objective Analysis describes the eBay implementation as a “testimonial to the merits of flash in large-scale environments.”

Spansion Announces Industry's First 4Gb NOR Flash Memory
(Sacramento Bee, 8/9/11)
“Spansion has executed well delivering differentiated NOR Flash memory products based on its MirrorBit charge-trapping technology,” said Jim Handy, president, Objective Analysis.

Data Storage: Huge Digital Media Demand, PCIe Adoption Lead Storage Trends in Mid-2011
(eWeek, 8/4/11)
Solid-state storage analyst Jim Handy of Objective Analysis told eWEEK his firm is forecasting that the PCIe interface will become dominant in the enterprise SSD market in 2012…

Samsung-Grandis spotlights MRAM potential, and NAND's chokehold
(ElectroIQ, 8/3/11)
Unfortunately for them, current memory technologies have continued to scale well enough to keep next-gen memory technologies at bay. Intel famously said back in 2003 that NAND flash wouldn't be able to scale past the 60nm node, and now it's at 20nm and counting, Jim Handy from Objective Analysis told SST.

Five Key Storage Trends Causing Talk in Mid-2011
(eWeek, 8/2/11)
Analyst Jim Handy of Objective Analysis told eWEEK his firm is forecasting that the NAND flash-powered PCIe interface will become dominant in the enterprise solid-state disk market in 2012…

OCZ's New PCIe Flash Card Can Serve as Tier 1 Storage Layer
(eWeeek, 8/2/11)
Industry analyst Jim Handy of Objective Analysis told eWEEK his firm is forecasting that the PCIe interface will become dominant in the enterprise SSD market in 2012

eBay goes big on Nimbus all-SSD system
(SearchStorage, 8/2/11)
“That’s not the kind of price that people think of when they think of solid-state storage,” said Jim Handy, chief analyst at semiconductor market research firm Objective Analysis.

OCZ Technology Launches Next Generation Z-Drive R4 PCI Express Solid State Storage Systems
(MarketWatch, 8/2/11)
“Objective Analysis forecasts that the PCIe interface will become dominant in the enterprise SSD market in 2012, with unit shipments greater than the combined shipments of its SAS and Fibre Channel counterparts,” said SSD analyst Jim Handy of Objective Analysis.

IBM Validates Violin’s 37X Faster Flash Memory Array
(Information Week, 7/25/11)
This is a significant development, said analyst Jim Handy of Objective Analysis.

Recovery in Japan’s Supply Chain
(Kojo Nnamdi Show, WAMU Radio (NPR), 7/19/11)
“Think about the extraordinary power of this earthquake. It was a 9.0. It was 100 times as large as the earthquake that struck San Francisco back in 1989.”

Seagate Shipping Pulsar XT.2 Solid State Drive
(Tom’s Hardware, 7/18/11)
“Most SSD suppliers aren’t fully aware of the needs of the enterprise,” said Jim Handy of Objective Analysis.

Could NAND flash kill DRAM in PCs?
(Computerworld, 7/18/11)
“Over time, the price/performance gap between these two technologies will widen, driving NAND to become the memory of choice in the PC,” said Jim Handy, the author of the study.

Seagate Begins to Ship Pulsar Solid-State Drives.
(Xbit Laboratories, 7/18/11)
“Seagate’s undeniable leadership in the enterprise HDD market has given the company a deep understanding of the necessity of data integrity and endurance,” said Jim Handy of Objective Analysis.

Toshiba, SanDisk build fab to withstand earthquakes
(IDG 7/12/11)
Toshiba and competitor Samsung build “megafabs” for NAND flash, and Fab 5 is a very advanced manufacturing facility, said Jim Handy, an analyst at Objective Analysis.

FlashSoft raises $3M for software that speeds data center processing
(Venturebeat, 6/28/11)
…sales of enterprise flash memory (solid state drives) are growing to 4 million units in 2015, up 50 times from 2010 numbers, according to market researcher Objective Analysis.

Mac OS X update supports SSD optimization
(Computerworld – 6/28/11)
Jim Handy, an analyst with market research firm Objective Analysis, said Apple's build-to-order systems will benefit from the TRIM command because the SSDs will no longer need to guess at what is valid data and what is no longer needed by the OS.

OCZ Introduces New Solid State Drive That Clocks 80000 IOPS
(Network Computing, 6/21/11)
However, Jim Handy, an analyst with the research firm Objective Analysis, cautions that these benchmarks are not from an independent firm because there aren't yet firms that do performance benchmarks on SSDs, as there are for, say, semiconductors.

OCZ Introduces Deneva 2 SSD-Series for Enterprise Applications
(xBit Labs, 6/21/11)
Objective Analysis forecasts for enterprise SSD unit shipments to grow at an average annual rate of 83%, nearly doubling every year," said Jim Handy, an SSD analyst with Objective Analysis.

Memory’s next big leap: solid-state drives
(The Globe and Mail, 6/11/11)
The market research company Objective Analysis has forecast the hybrid HDD market will grow to 600 million units by 2016, with $34-billion in revenue.

Probability chip start-up bought by Analog Devices
(ZDNet UK, 6/15/11)
“Analog Devices is pretty solid in high-quality analogue, though they seem to have backed away from the digital signal processing and microcontrollers/processors space that they were into five to 15 years ago,” Tom Starnes, an analyst at Objective Analysis, told ZDNet UK.

Future Of HDD Market Lies In Hybrid Drives
(Information Week, 6/10/11)
The drive has been very successful and Seagate anticipates that in five years, 80% of drives shipped will be hybrid drives, said Jim Handy, analyst with Objective Analysis, in an interview.

Intel Nips at Smartphone Market
(TheStreet.com, 6/8/11)
“Medfield is a small step closer,” Tom Starnes, an analyst at semiconductor research firm Objective Analysis, told TheStreet. “[But] it’s not like the grappling hook is over the wall and you know that you’re in.”

IO Turbine Solves VMware I/O Bottlenecks
(Network Computing, 5/27/11)
SSDs bring something to the party that's not well aligned to existing system architectures, but Accelio is designed to help work around this problem, says Jim Handy, semiconductor market research, Objective Analysis.

Freescale Semiconductor Launches IPO
(Information Week, 5/26/11)
“It's a relief of debt burden for them, but it’s not the magic bullet for them either,” said Tom Starnes, an analyst for Objective Analysis.

Kingmax Claims First 64-GB MicroSD Card
(Information Week, 5/26/11)
However, Kingmax's chips would barely fit into a microSD card since a microSD measures 15 by 10 millimeters at its narrowest point, Jim Handy, an analyst for Objective Analysis, said in an InformationWeek interview.

Enterprise SSD testing spec released
(Computerworld, 5/23/11)
Jim Handy, an analyst at market research firm Objective Analysis who was in the specification's technical working group, said, “The SNIA test specification is not an end-all, but it is certainly a big step ahead of the specifications that are commonly used by SSD makers.”

Chip Start-Up Joins With Russia In Memory Deal
(Wall Street Journal, 5/17/11)
The popularity of MRAMs will depend on how quickly manufacturers can drive down the price relative to other products, noted Jim Handy, an analyst with the market-research firm Objective Analysis.

SanDisk buys SSD firm
(EE Times, 5/16/11)
“Until today SanDisk was doing nothing to participate in this market,” added Jim Handy, an analyst with Objective-Analysis.

Microcontroller supply chain is out of control
(EE Times, 5/5/11)
“I have heard of (MCU) shortages, indeed some from Renesas,” said Tom Starnes, an analyst with Objective-Analysis.

A Japanese Plant Struggles to Produce a Critical Auto Part
(New York Times, 4/27/11)
“These microcontrollers are different in small but important ways,” said Tom Starnes, an analyst at Objective Analysis, a technology research firm.

SanDisk-Toshiba reclaim NAND lead
(EETimes, 4/21/11?)
“Note that the (SanDisk-Toshiba duo) are not yet sampling the 19-nm part,” said Jim Handy, an analyst with Objective-Analysis.

Seagate-Samsung Analysis: The Book Drops to Three Letters
(Bright Side of News, 4/20/11)
In 2009 Objective Analysis compiled a brief: Why the DRAM Market Must Consolidate.

Toshiba claims flash record with 19nm process
(eWeek LinuxDevices, 4/20/11)
EETimes also quotes Objective-Analysis analyst Jim Handy as saying the 19nm technology is “impressive.”

Intel, Micron Shrink NAND Flash
(InformationWeek, 4/14/11)
“There is no other semiconductor manufacturer using a 20-nm process,” Jim Handy, analyst for Objective Analysis, said in an interview.

Your MCU is Just Starting to be Connected
(Tech-Zone Magazine, Invited Article, April 2011)
Microcontroller vendors have been taking care of your connectivity and communications needs.

Pro Audio Reacts to Japan Disaster
(Pro Sound News, 4/11/11)
Researcher Tom Starns of Objective Analysis explained, “Of the $300B of semiconductor chips sold last year, nearly $50B were sold to or within Japan...”

10 Hot SSD Implementations
(Enterprise Storage Forum, 4/22/11)
But Jim Handy, an SSD analyst for Objective Analysis said that is never going to happen. SSD prices may be dropping rapidly, but hard drive prices are falling just as fast.

Japan disasters may ripple in NZ channels
(Reseller News, 4/11/11)
The NAND market reacted strongly because Japan supplies as much as 40 percent of the world’s NAND flash chips, according to Jim Handy , at Objective Analysis.

Insider trading sting reverberates throughout the tech industry
(EDN, 4/5/11 ?)
Jim Handy, an analyst at Objective Analysis, which conducts market research on the semiconductor industry, has been a consultant for Gerson Lehrman Group since 2003.

NAND supply still unstable
(EE Times, 4/4/11?)
“I would think that, at the latest, it would slip into 1Q ‘12,” said Jim Handy, an analyst with Objective-Analysis.

Experts see wide use of flash-hard disk hybrids by 2016
(ComputerWorld, 4/4/11)
For that reason, most PCs will still have hard disk drives in the years ahead, said Tom Coughlin, president of Coughlin Associates, and Jim Handy, an analyst at Objective Analysis.

Japan's Disasters Leading to Higher Priced Electronics
(TMC.net, 3/31/11)
Contrary to what Dauvin is saying, semiconductor analyst Jim Handy doesn't think that the ripple effect will extend to the consumer.

A Tale of Two iThings
(MacNewsWorld, 3/30/11)
The processor could be produced at multiple sites so supply won't be impacted by one or more sites' going down, for example, Tom Starnes, an analyst at Objective Analysis, told MacNewsWorld.

Micron’s CEO unsure of quake’s net effect
(Lao Yao Ba, 3/26/11)
Tom Starnes, an analyst with Objective Analysis, said in a report circulated earlier this week that infrastructure problems and rolling blackouts could continue to affect semiconductor and end-equipment manufacturers even far from the earthquake area for some time to come.

Two Weeks After Japan Earthquake, IT Industry Faces Hurdles
(IDG News, 3/25/11)
“Products like microcontrollers and DSPs can't simply be swapped out for another chip, whether from the same vendor or another,” said Tom Starnes, an embedded processor analyst at Objective Analysis in Austin, Texas.

Effect of Japan Quake on Semiconductor Industry Still Unclear
(eWeek, 3/24/11)
… the two variables undeniably in need of stability are people and industry, said Tom Starnes, author of the Objective Analysis report.

On Semi says two fabs still down
(EE Times, 3/24/11)
“Semiconductor manufacturing requires consistent, high-quality electricity, and disruptions in water and power look may continue to affect semiconductor and end-equipment manufacturers even far from the earthquake area for some time to come,” said Tom Starnes, an analyst with consulting firm Objective Analysis

Magid: U.S. needs to rein in energy use and re-think nuclear power
(San Jose Mercury News, 3/24/11?)
Although it’s unlikely to result in bare shelves at the retail level, there is concern about shortages of flash memory and other electronic components manufactured in Japan, according to Jim Handy, a Los Gatos-based analyst with Objective Analysis.

Samsung offers a peek into mobile trends of the future
(VentureBeat, 3/23/11)
Jim Handy, an analyst at Objective Analysis, noted that Samsung’s progress on chip manufacturing is not unique.

Japan: Power cuts impact semiconductor manufacturers (Japan: Stromausfälle setzen Halbleiterherstellern zu)
(Produktion, 3/22/11)
Even if only a small proportion of Japan’s electricity demand was supplied by the decommissioned nuclear power plants - about 2%, according to the American analyst Jim Handy of Objective Analysis, the state of the network and the associated losses has greater meaning.

Japan Earthquake Rattles Chip Production: Report
(eWeek, 3/21/11)
Market research firm Objective Analysis claimed March 11 that more than 40 percent of the world’s NAND flash memory chips and 15 percent of global DRAM supplies hail from Japan.

Magid: U.S. needs to rein in energy use and re-think nuclear power
(San Jose Mercury News, 3/21/11)
…there is concern about shortages of flash memory and other electronic components manufactured in Japan, according to Jim Handy, a Los Gatos-based analyst with Objective Analysis.

Analysts: Half of PCs to incorporate flash memory plus HDDs by 2016
(FierceCIO, 3/20/11)
... Jim Handy, an analyst with Objective Analysis, in a report published by the Storage Networking Industry Association, said that pairing flash memory with HDDs will result in better overall performance…

Japan disasters could result in gadget shortages
(San Jose Mercury News, 3/19/11?)
“It’s probably going to be another week before we have a clear picture of where everything is and where everything is headed,” said Jim Handy, principal analyst and director at Objective Analysis.

Experts See Wide Use of Flash-hard Disk Hybrids by 2016
(PC World, 3/18/11)
Although the quieter, faster, more shock-absorbent SSDs are replacing HDDs in new computers, their relatively high cost will keep HDDs in most PCs over the years ahead, said Tom Coughlin, president of Coughlin Associates, and Jim Handy, an analyst with Objective Analysis.

Japan Earthquake Affecting Flash Storage Production, Especially for iPad 2s
(Yottabytes: Storage and Disaster Recovery (Blog), 3/18/11)
While Japan is no stranger to earthquakes, the power of this one dwarfed previous quakes, said Jim Handy of Objective Analysis in a report on March 11.

Intel, Qualcomm Say Japan Disaster Won't Hurt Chip Production
(eWeek 3/17/11)
Jim Handy, an analyst with market research firm Objective Analysis, said in a March 11 report that given the size of the computer component industry in Japan—more than 40 percent of the NAND flash memory chips and about 15 percent of the global DRAM supplies are made in the country, he said—any blip in the manufacturing schedule could have a ripple effect throughout the tech industry.

Now, a Weak Link in the Global Supply Chain
(BusinessWeek 3/16/11?)
If the crisis leads to extended shutdowns, “then we just have an almost apocalyptic shortage,” says Jim Handy, an analyst with research firm Objective Analysis in Los Gatos, Calif.

Japan's effect on recovery a worry
(Boston Globe, 3/15/11?)
Jim Handy, the principal analyst at Objective Analysis, a research firm in California’s Silicon Valley, said several semiconductor plants in southern Japan, hundreds of miles from the epicenter of the earthquake, have closed temporarily to make safety checks and adjustments to sensitive equipment.

Magid on Tech: How the Japanese tsunami is affecting tech supply
(San Jose Mercury News, 3/15/11)
Jim Handy, an analyst at Objective Analysis, said that he is concerned about components shortages, including flash memory, which is essential for smart phones, tablets and digital cameras.

How the Quake Affects the Chip Supply Chain
(Seeking Alpha, 3/15/11?)
“We expect phenomenal price swings and large near-term shortages as a result of this earthquake,” said Jim Handy, an analyst at Objective Analysis.

Japanese crisis takes toll on Electronics cos
(Economic Times, 3/15/11)
The daily spot market for those chips rose 10 to 27 per cent, said Jim Handy , founder of Objective Analysis, a semiconductor manufacturing research firm in Silicon Valley, who has been tracking these prices.

Will Japan's Disaster Hurt The Global Economy?
(NPR, 3/15/11)
“I’m talking about things like cell phones that have fancier graphics on them,” says Jim Handy, who follows the semiconductor industry for the market research firm Objective Analysis.

Tech, business fallout from Japan disaster
(Silicon Valley.com, 3/15/11)
A Wall Street Journal article quotes Jim Handy, an analyst at Objective Analysis: “We expect phenomenal price swings and large near-term shortages as a result of this earthquake.

Flash, DRAM prices spike on worries over supplies from Japan
(IDG News Service, 3/15/11)
The NAND market has reacted so strongly because Japan supplies as much as 40 percent of the world's NAND flash chips, according to Jim Handy , at Objective Analysis.

Japan Disaster Another Worry For Global Economy
(Associated Press, 3/15/11)
Prices for the chips jumped 10 percent from before the earthquake to Monday and another 3 percent Tuesday, according to Jim Handy, a director at Objective Analysis and an expert on the electronics and semiconductor industries.

Japan Moves 8 Feet Over And 633 Points Down
(Business Insider, 3/14/11)
the earthquake could seriously affect worldwide semiconductor supplies, according to analysts such as Jim Handy of research firm Objective Analysis.

Quake Sparks Tech Supply Shortage Concerns
(Wall Street Journal, 3/14/11)
“We expect phenomenal price swings and large near-term shortages as a result of this earthquake,” said Jim Handy, an analyst at Objective Analysis.

In Silicon Valley, no immediate threat to supply chains from Japan disaster
(SiliconValley.com, 3/14/11)
“It's really too early to tell what is going to change and what is not,” said Jim Handy, the principal analyst at Objective Analysis.

Ripple effect of Japan disasters on consumer electronics (podcast)
(CNET, 3/14/11)
While most Japanese wafer fabrication plants (“fabs”) are located in the southern part of the country, hundreds of miles from the epicenter, at least one manufacturer is still shut down after last week’s devastating earthquake and tsunami, according to Jim Handy, an analyst with semiconductor market research firm Objective Analysis.

In Silicon Valley, no immediate threat to supply chains from Japan disaster
(San Jose Mercury News, 3/14/11)
“It's really too early to tell what is going to change and what is not,” said Jim Handy, the principal analyst at Objective Analysis.

Local Analyst Describes Impact of Japan Quake on Silicon Valley
(Los Gatos Observer, 3/14/11)
Jim Handy of Objective Analysis in Los Gatos is warning that the earthquake in Japan will undoubtedly affect Silicon Valley.

Japan Disaster Could Lead to Considerable Supply Chain Issues
(Techzone 360, 3/14/11)
“We expect phenomenal price swings and large near-term shortages as a result of this earthquake,” Jim Handy, an analyst at Objective Analysis, told the Wall Street Journal.

DATE 2011 in context
(EDN, 3/14/11)
In an email report received just hours after the earthquake hit, Jim Handy at Objective Analysis said, “Over 40% of the world's NAND flash and roughly 15% of the world's DRAM are manufactured in Japan.”

Chip Prices Rise As Japan Quake Sparks Supply Shortage Concerns
(Wall Street Journal, 3/14/11)
“We expect phenomenal price swings and large near-term shortages as a result of this earthquake,” said Jim Handy, an analyst at Objective Analysis.

Freescale, Texas Instruments feel affects of Japan disaster
(Austin American-Statesman, 3/14/11?)
Industry analyst Jim Handy with Objective Analysis said details on the exact impact from the quake remain sketchy from many companies.

Japan Reactor Problems Seen Affecting Chip Industry
(PC Magazine, 3/14/11)
“Japan is a significant source of chips to support consumer electronics devices,” Objective Analysis, a chip research house, wrote Friday.

Japan Earthquake Could Shake Up Semiconductor Industry
(eWeek, 3/14/11)
According to Jim Handy, an analyst with semiconductor market research firm Objective Analysis, more than 40 percent of the NAND flash memory chips and about 15 percent of the global DRAM supplies are made in Japan…

Earthquake in Japan jolts global supply chain
(NPR Marketplace, 3/14/11 (Podcast Transcription))
Jim Hardy follows the semi-conductor market for the firm Objective Analysis. He estimates about a dozen semi-conductor plants have been knocked out of production, at least temporarily.

Japan Earthquake Halts CE Production
(Home Media Magazine, 3/14/11)
Jim Handy, an analyst with Objective Analysis in Los Gatos, Calif., said the quake/tsunami and ongoing concerns regarding radiation leaks near affected nuclear power plants could easily halt CE production at least two weeks, resulting in higher retail prices.

How Badly Will the Japan Quake Hurt the Global Economy?
(New Republic, 3/14/11)
Supplies from Japan, he says, could be disrupted for months. And Jim Handy, an executive at the semiconductor research firm Objective Analysis, has said he expects “phenomenal” price swings and large near-term shortages as a result of the quake.

Disruptions of Power and Water Threaten Japan's Economy
(New York Times, 3/13/11)
“There will be a lot of nervousness,” said Jim Handy, an analyst at Objective Analysis, a semiconductor research firm.

Memory-Chip Prices Surge On Asia Spot Market Following Japan Earthquake
(The Wall Street Journal, 3/13/11)
According to market research firm Objective Analysis, more than 40% of the world's NAND flash and roughly 15% of the world's DRAM chips are manufactured in Japan.

The Economic Impact of Japan's Monster Quake
(Seeking Alpha, 3/13/11)
Because Japan produces more than 40% of the world's NAND flash memory chips -- and 15% of its DRAM -- the earthquake could seriously affect worldwide semiconductor supplies, according to analysts such as Jim Handy of research firm Objective Analysis.

Northern quake spared industrial heartland
(Economic Times, 3/12/11)
Japan, for example, produces 40% of lightweight memory chips most commonly used for storage in digital music players, smart phones and tablet computers, estimated Jim Handy, an analyst at Objective Analysis, a research firm.

Initial assessments of the Japanese earthquake show little impact on the PV supply chain
(PV Tech, 3/12/11)
Market research firm Objective Analysis provided location map for the semiconductor plants in Japan in relation to where the earthquake epicentre was and greatest impact from the tsunami that followed.

Japan quake may hit flash memory chip supply
(CNET, 3/12/11)
Over 40 percent of the world's NAND flash and roughly 15 percent of the world's DRAM are manufactured in Japan, according to a report released today by Objective Analysis, a firm that does semiconductor-related market research.

Japan earthquake's impact on semiconductor community
(Solid State Technology, 3/11/11)
Jim Handy, a director of Objective Analysis semiconductor market research, shares his insights into Japan's semiconductor fabs and the quake's impact range.

Japan quake could hit semiconductor production, prices
(ComputerWorld, 3/11/11)
According to Jim Handy, an analyst with semiconductor research firm Objective Analysis, it would not take a large drop in wafer production to cause prices to increase dramatically.

Japanese Quake’s Impact on Wafer Fabs
(IEEE Spectrum, 3/11/11)
The total damage caused by today's 9.0-magnitude earthquake off the coast of Japan is unclear, but analyst Jim Handy at Objective Analysis questions the impact on the country's semiconductor wafer fabrication plants.

Japan Earthquake Predicted To Cause Semiconductor Shortages
(Information Week, 3/11/11)
“There’s fabs (fabrication plants) all over Japan,” Handy said in an interview. “Some are close to the epicenter of the earthquake and there's been building damage all the way from the east coast to Tokyo.” …according to market researcher Objective Analysis.

Japan Quake Prompts Memory Chip Price Hike
(Jazzou News, 3/11/11)
Meanwhile Jim Handy, an analyst from Objective Analysis is predicting large repercussions globally from the earthquake in the technology industry: “We expect phenomenal price swings and large near-tern shortages as a result of this earthquake.

Internet, Japan Tech Firms Withstand Quake
(Investor’s Business Daily, 3/11/11)
About 40% of the world's NAND flash memory and 15% of DRAMs — the most popular flash and computer memory chips — are made in Japan, Jim Handy, director at research firm Objective Analysis, wrote in a research note Friday.

How will Japan earthquake affect Apple’s iPad supply chain?
(ZDnet, 3/11/11)
According to analyst Jim Handy at Objective Anaysis Semiconductor Market Research, a number of Fujitsu and Toshiba manufacturing sites are located near the earthquake epicenter.

Los Gatos Analyst Predicts Chip Shortage in Wake of Japan Earthquake
(Los Gatos Patch, 3/11/11)
Making the rounds is a map produced by Los Gatos resident Jim Handy that shows semiconductor plants in Japan that have stopped operations or could shut down after the 8.9-magnitude earthquake.

Japan's Quake, Tsunami Could Disrupt Semiconductor Supplies, Raise Prices
(Computer Reseller News, 3/11/11)
“Objective Analysis anticipates phenomenal price swings and large near-term shortages as a result of this earthquake,” the analyst firm wrote.

Japan Earthquake Could Deal Blow to Semiconductor Industry
(eWeek, 3/11/11)
Japan also is a key source of chips that support such booming consumer electronics devices as smartphones, tablets and PCs, Jim Handy, an analyst with semiconductor market research firm Objective Analysis, said in a March 11 report.

Analysts Predict Major Impact From Japan Quake
(Semiconductor Manufacturing & Design, 3/11/11)
Jim Handy, principal analyst at semiconductor market research firm Objective Analysis (Los Gatos, Calif.), … noted that Japan also is a significant source of consumer electronics devices.

Earthquake Impacts Semiconductor Industry
(Electronic Design, 3/11/11)
I spoke with Jim Handy of Objective Analysis to find out how the earthquake will impact the semiconductor industry.

Analyst: Micron to retake NAND lead
(EE Times, 2/22/11)
At a recent event, Micron showed the 64-Gbit, “20-nm” part, which is expected to ship this year, said Jim Handy, an analyst with Objective-Analysis.

Analyst: NAND market to ‘collapse’
(EE Times, 2/22/11)
“We’ve been calling for a collapse (in the NAND market) in the second half of this year,” said Jim Handy, an analyst with Objective Analysis.

Tough years seen ahead for NOR flash
(EE Times, 2/22/11)
On Tuesday (Feb. 22), Jim Handy, an analyst with Objective Analysis, said his firm expects NAND ASPs to collapse in the fourth quarter of this year.

The brand-new Spansion flashing memory products offer for embedded application and break through the characteristic
(VOIP-Video, 2/17/11)
The president Jim Handy of Objective Analytics Company shows: “Spansion carries out company’s strategy all the time, keeps in the particular embedded market leading position, and offer the solution out of the common on the basis of the appropriate MirrorBit technology of Spansion Company.

Spansion CEO pushes NOR for embedded
(EE Times, 2/17/11)
“Spansion is back and is in fine form to compete aggressively in this market,” said Jim Handy, an analyst with Objective-Analysis.

Why SandForce Is Fast Moving Up the SSD Value Chain
(eWeek, 2/16/11)
Jim Handy, the respected SSD analyst at Objective Analysis, has bought into SandForce's story.

Spansion aims for a comeback with innovative flash memory
(VentureBeat, 2/16/11)
Jim Handy, analyst at Objective Analytics, says the new chip family shows that the company’s technology has room to grow and that Spansion is executing well.

SandForce: More than one million SSD processors in first year of production
(Artem,2/16/11)
Jim Handy, SSD analyst at Objective Analysis, said: SandForce-based SSDs have received accolades from leading reviewers…

New Spansion GL Flash Memory Family Delivers Breakthrough Performance for Embedded Applications
(Website Gear, 2/16/11)
“Spansion continues to execute well against its strategy to lead in its target embedded markets and deliver differentiated solutions based on its proprietary MirrorBit technology,” said Jim Handy, president, Objective Analytics.

Why SandForce Is Fast Moving Up the SSD Value Chain
(eWeek, 2/15/11)
Jim Handy, the respected SSD analyst at Objective Analysis, has bought into SandForce's story…

Memory Industry Shakeup: Q&A with Jim Handy
(Bnet, 2/4/11)
For some clarity I spoke with memory expert Jim Handy of Objective Analysis.

Study: Market for hybrid hard drives doubled every year until 2016
(Battery Talk, 1/20/11)
Jim Handy, writes: “We expect to double the hybrid hard drive market every year...

Analysts look at Storage Drivers – Storage Visions 2011
(Media & Entertainment Technologies, 1/20/11)
Handy stated memory has two constants; prices always go down and technology changes.

2011 Semiconductor Memory Market Forecast with Jim Handy of Objective Analysis
(WeSRCH, 1/19/11)
A video with Jim Handy of Objective Analysis. We look into the boom of 2010 and the dynamics behind it as well as his projections for 2011.

Hitachi to ship SSDs with high-end arrays
(ComputerWorld, 1/17/11)
Jim Handy, an analyst with Objective-Analysis, said the cost of SSDs is only five to ten times higher than enterprise-class hard disk drives.

Microsoft's Windows on ARM Better for Partners Than Us
(PC Magazine, 1/5/11)
“People are used to how cell phones operate,” said Tom Starnes, an embedded processor analyst with Objective Analysis.

2011 heralds correction, analysts agree
(EDN, 1/3/11)
Jim Handy, director at Objective Analysis, pointed out that a lot of people are hanging their hats on tablets…

Toshiba, others invest $20M in flash memory array maker Violin ...
(Assembly Line, 1/2/11)
According to Jim Handy, an analyst with Objective Analysis in Los Gatos, Calif., Toshiba's backing of Violin is key to the company’s continued growth since it will become a preferred customer.

A New Memory Company
(Affiliates in Training, 12/29/10)
Numonyx is in a good position to lead the industry in phase-change memory, says Jim Handy, an analyst at Objective Analysis

NVELO Demonstrates Flash Cache Storage Solution at Storage Visions 2011
(Benzinga, 12/28/10)
Jim Handy, SSD analyst at Objective Analysis, notes, “By making SSD performance affordable, caching solutions like Dataplex have the ability to drastically change the landscape for SSD in client computing.”

Cheaper MLC NAND flash drives poised to drive enterprise SSD adoption
(Search Storage, 12/23/10)
The SLC chips cost approximately five times more per GB than MLC chips, said Jim Handy, founder and SSD analyst at Los Gatos, Calif-based Objective Analysis.

Micron ramps NAND fab without Intel
(EE Times 12/22/10)
“Intel has a different opinion about how to time their capital spending than Micron does, and their contract is written to accommodate that,” said Jim Handy, an analyst with Objective Analysis.

Analysis: As SSD of 100GB realizes price of 50 dollars is checked
(Electronics Tech 12/22/10)
People clasp the wrong expectation to SSD, the analyst Jim Handy of Objective Analysis Company points out.

Toshiba NAND Fab Suffers Power Outage Last Week
(Storage Newsletter, 12/15/10)
Objective Analysis anticipates a modest and temporary price increase…

DRAM And NAND Prices Will Collapse Later In 2011
(Electronic Design, Invited Article, 12/14/10)
It’s bad enough when only one company adds production capacity, but in the world of semiconductors, all manufacturers add capacity simultaneously, causing a very sudden and dramatic shift from an undercapacity to a significant overcapacity.

Power Glitch Hits Toshiba's Flash Memory Production Line
(PC World, 12/10/10)
The impact on chip prices won't be big, said semiconductor market research company Objective Analysis.

SEMICON Report: Toshiba Plant Outage Supports Nand Flash Prices
(Wall Street Journal, 12/10/10)
Jim Handy, an analyst at Objective Analysis, said he expects NAND flash prices will trend upwards for the next month or two.

Toshiba NAND shipments to slow due to power outage
(Electronics Advocate, 12/10/10)
Shipments of Toshiba’s NAND flash memory could be 20 percent lower through February due to a brief power outage on Wednesday at the company's manufacturing fab in Yokkaichi, Japan, reported Jim Handy of Objective Analysis.

Ixys revives Zilog amid a power trip
(EE Times, 12/4/10)
“This might be the approach being taken at Ixys, but they are not the only ones that are doing it,” agreed analyst Tom Starnes, who follows the microcontroller market for Objective Analysis.

Payment Applications Make E-Commerce Mobile
(IEEE Computer, December 2010)
Mobile-payment services must work on many types of phones and via the networks and billing services of many cellular-service providers, which adds complexity to the transaction process, said Tom Starnes, principal of market research firm Objective Analysis.

Anobiy Selectionnée par Intel Capital
(Israel Valley, 11/28/10)
Jim Handy, an analyst at Objective Analysis, said it makes sense that Anobit's proprietary technology would be able to offer dramatically lower prices...

Hitachi GST Enters Enterprise SSD Market
(GLG News, 11/18/10)
SSD analyst Jim Handy, Objective Analysis, says the enterprise SSD market is the faster growing of the two SSD markets -- enterprise and client -- with expected average annual unit shipment growth of almost 90 percent.

Violin adds NFS cache with Gear6 software - Storage Soup
(Storage Soup, 11/16/10)
“If Flash is good, then more Flash is better,” said Objective Analysis analyst Jim Handy, who sees Cache as a way to avoid buying extra servers to run databases.

Analysis: Solid-state drives may be set for wider PC use
(Reuters, 11/12/10)
“If the big issue is changing the consumer mind-set, then Steve Jobs has the clout to have initiated that process,” said Jim Handy, a semiconductor expert at market research firm Objective Analysis.

Does the new MacBok Air predict the ending of the traditional disk
(PRLog, 11/5/10)
The objective-analystis Jim Handy pointed out that the price of NAND flash memory will decrease as it's oversupplied.

Opinion: MacBook Air could foretell death of laptop hard drives
(MacWorld, 10/26/10)
Typically, NAND flash prices undergo a dramatic collapse at the onset of an oversupply, according to Jim Handy, an analyst at Objective Analysis.

Are Hybrid Drives the Next Big Thing?
(HotHardware 10/26/10)
According to a new report by market research firm Objective Analysis, hybrid drives are primed to dominate the market.

Hybrid (flash + HDD) drives make a comeback
(Infostor, 10/26/10)
The biggest problem was that the early models didn't have onboard data management for the flash component, according to Jim Handy, director of the Objective Analysis research and consulting firm

Apple MacBook Air or indicating traditional hard disk era ends
(Hu-Tui.com, 10/26/10)
Objective-Analysis analyst Jim's Chinese of market survey is guided (Jim Handy) Point out NAND the intersection of flashing memory and price support, while asking will glide notably while being large, supply exceeds demand to accompany by manufacturers, raise the output, increase capital investment, appear always.

Hybrid hard-disk market set to take off
(Cnet News, 10/25/10)
The hybrid hard-disk drive market is expected to reach 600 million units in 2016, according to market researcher Objective Analysis.

Renesas readies mixed-signal MCUs
(EE Times, 10/14/10)
According to Tom Starnes, an analyst at market research firm Objective Analysis, companies like Microchip Technology Inc. and Freescale Semiconductor Inc. offer microcontrollers that incorporate some analog circuits.

SandForce rolls SSD processor line
(EE Times, 10/7/10)
“Samsung uses a proprietary controller (for their SSDs). So do SanDisk, Toshiba, Intel, and Micron,” said Jim Handy, an analyst with Objective-Analysis.

Multicore processors: Now a movement
(EE Times, Invited Article, 9/27/10)
…to stay on the performance treadmill that Moore’s Law so aptly described, multicore is the only viable option.

STEC adds DRAM SSD for appliances; Violin launches MLC device for capacity
(Search Storage, 9/20/10)
Analyst Jim Handy of Objective Analysis said the fast write-commit feature makes ZeusRAM a good fit for online transaction processing (OLT) applications.

Flash in the Can? More Powerful Next-Gen Memory Chips Wait in the Wings
(Scientific American, 9/14/10)
“HP’s memristor is made using a titanium oxide, which is not common to put on semiconductors and appears to be difficult to manage today,” says Jim Handy, an analyst with the semiconductor market research firm Objective Analysis.

Pliant Technology introduces multi-level cell (MLC) solid-state drives
(Search Storage, 9/8/10)
Jim Handy, SSD analyst at semiconductor industry analyst firm Objective Analysis, said he thinks it's just a matter of time until MLC flash catches on in the enterprise.

Will Elpida shake up NAND market?
(EE Times, 9/2/10)
…future computers will include a NAND memory layer that will cause DRAM growth to slow down in all computing systems, from PCs to mainframes,'' said Jim Handy, an analyst with Objective Analysis.

SSDs: Still not a ‘solid state’ business
(EE Times 8/20/10)
Jim Handy, an analyst with Objective Analysis, said SSDs are growing at about the rate he expected, but that this rate is slower than many had hoped.

NAND flash memory pricing to plummet to $1 per GB
(Computerworld, 8/19/10)
Objective Analysis research analyst Jim Handy disagreed with iSuppli's forecast, saying NAND flash memory is still suffering from a shortage and that prices are going to stay pretty flat till the second half of next year.

Down with Digital? New Circuit Design Promises to Take the Guesswork out of Probability Processing
(Scientific American, 8/17/10)
“We've been heading down a road of using digital logic more and more. If things become complicated, we just add transistors,” says Jim Handy, an analyst with the semiconductor market research firm Objective Analysis in Los Gatos, Calif.

SSDs may give you more bang for your DRAM
(Network World, 8/17/10)
There are key advantages to this type of implementation, especially cost savings. DRAM costs about 12 times as much per gigabyte as flash, and that gap is growing, according to analyst Jim Handy of Objective Analysis.

Intel-Hitachi SSDs Fall Behind Schedule
(PC World, 8/16/10)
The enterprise flash business as a whole, which has faced some stumbling blocks over the years, is still growing fast, according to analyst Jim Handy of Objective Analysis.

Chip startup Smooth-Stone raises $48M in backing
(Austin American-Statesman, 8/15/10)
ARM-based designs “are the natural thing to put in there,” said analyst Tom Starnes with Objective Analysis, “because the ARM architecture from day one has been focused on power consumption.”

Good news in the chip industry
(KLIV Radio, 8/2/10)
Jim Handy with Objective Analysis says the first half of 2010 saw a 50-percent growth from the first half of last year.

Memcon: ASML, vendors to blame for shortages
(EE Times 7/29/10)
Jim Handy, an analyst with Objective Analysis, sees the dreaded oversupply situation in the memory market “in mid-2011 or 2012” timeframe.

Dell Revamps Hardware Testing in Wake of Malware Issue
(PC World, 7/22/10)
Motherboards also could have solid-state drive units for data storage, said Jim Handy, director at Objective Analysis, a semiconductor research company.

Samsung, Toshiba Seek Big Increase in NAND Flash Speeds
(PC World, 7/22/10)
Jim Handy, an analyst at Objective Analysis, said speedier interfaces for NAND chips are important because of their growing use for data processing…

Samsung and Toshiba to Develop a New Type of NAND Flash
(Top Tech Reviews, 7/24/10)
An analyst at the Objective Analysis – Jim Handy said that speedy interfaces for NAND chips are important because of their growing use for memory and data processing units.

SanDisk CEO Harari to retire
(EE Times 7/22/10)
“He's leaving at a high point,” added Jim Handy, an analyst with Objective Analysis.

Samsung, Toshiba Seek Big Increase in NAND Flash Speeds
(PC World, 7/22/10)
Jim Handy, an analyst at Objective Analysis, said speedier interfaces for NAND chips are important because of their growing use for data processing, and not just music, photos, videos and USB drives.

Dell Revamps Hardware Testing in Wake of Malware Issue
(PC World, 7/22/10)
… instructions to start a system originate from a NOR flash chip, which would also imply that the malware is “pretty small,” said Jim Handy, director at Objective Analysis said.

Israeli Start-Up Claims Huge Boost to SSD Reliability
(PC World, 7/12/10)
Jim Handy, an analyst at Objective Analysis, said it makes sense that Anobit's proprietary technology would be able to offer dramatically lower prices…

Kingston Suggests New SSDs for Old Desktops to Speed Up Performance
(Desktop Review, 7/8/10)
The cost per gigabyte on storage is about 20 times lower for HDDs, and that relationship will remain the same for the next 20 years, said Jim Handy, an analyst at Objective Analysis

Will Spansion succeed or fail again?
(EE Times, 6/23/10)
“I am bullish on Spansion. They have dramatically reset their goals,” said Jim Handy, an analyst with Objective-Analysis.

Anobit Claims Enterprise SSD Performance from MLC
(Enterprise Storage Forum, 6/15/10)
SSD analyst Jim Handy of Objective Analysis told Enterprise Storage Forum that “it's a little hard to tell how much of a breakthrough this is…”

Virident ships SLC SSDs for PCIe
(InfoStor, 6/15/10)
Virident will compete most directly with Fusion-io, according to Jim Handy, an SSD analyst and director of Objective Analysis, a semiconductor market research firm.

Israeli start-up claims huge boost to SSD reliability
(Computerworld, 6/15/10)
Jim Handy, an analyst at Objective Analysis, said it makes sense that Anobit's proprietary technology would be able to offer dramatically lower prices…

Samsung Factory Shows Surprising Logic
(Wall Street Journal, 6/9/10)
Jim Handy, who tracks the industry for the research firm Objective Analysis, says Samsung has realized that it can’t get to that position on memory alone. Tom Starnes, an Austin-based consultant who also collaborates with Handy at Objective Analysis, said Samsung should have no problem finding people to hire in view of layoffs at some other semiconductor companies in the city.

Grandis: STT-RAM to replace DRAM, flash
(EE Times, 6/9/10)
it's in fact tremendously difficult, a challenge that has prevented any of these technologies from reaching critical mass,’’ said Jim Handy, an analyst with Objective-Analysis.

Seagate's Hybrid Drive Shoots for Quick-Draw Data Access
(TechNewsWorld, 5/25/10)
“SSDs’ extremely low acceptance can be traced back to their significant cost premium -- the cost/benefit ratio simply doesn't appeal to most consumers,” Jim Handy, an analyst at Objective Analysis, told TechNewsWorld.

Violin 3000 series pushes SSD capacity pricing toward Fibre Channel SAN
(SearchStorage.com, 5/25/10)
“They started off with technology that was pretty pricey…" said Jim Handy, director at Los Gatos, CA-based market research firm Objective Analysis

V3 - It's All About the Analysts
(Tekrati, 5/24/10)
…some of the most famous and influential analysts in the world including: Rob Enderle who is the most quoted industry analyst in the world; Charles King who writes much of and facilitates the widely distributed and read Pund-IT, Roger Kay ranks as one of the most oft-quoted PC experts; semiconductor guru Jim Handy; and Altimeter Group which houses an exclusive club of top analysts such as Charlene Li, R “Ray” Wang, Jeremiah Owyang and Michael Gartenberg.

SSDs can improve battery life and provide rugged mass storage
(Rapid, 5/24/10)
Jim Handy, an analyst with Objective Analysis, says the devices are likely to prove very popular with those in industry as they can withstand heavy falls and other impacts.

Good Times: Micron Closes $1.2 Billion Deal
(Boise Weekly, 5/11/10)
Jim Handy, a Los Gatos, Calif.-based semiconductor industry analyst for the firm Objective Analysis, estimated that Numonyx could add up to $1.5 billion to Micron's revenue stream.

SSDs ‘a popular form of mass storage’
(Zyco, 5/25/10)
Jim Handy, analyst at Objective Analysis, said the technology has a number of benefits for construction and manufacturing workers.

Solid State Drives for Energy Savings
(SNIA Europe Newsletter, Invited Article, 5/10/10)
Once the data center manager incorporates SSD technology to complement existing storage tiering, two important side benefits of SSD storage become apparent:

PCIe and standard interface SSDs will live in perfect harmony
(Fudzilla, 5/5/10)
An analyst for Objective Analysis claims that PCIe and standard interface SSDs technology will work together for a long time. Many others claim that SSDs will replace PCIe as soon as the price drops but Jim Handy told Digitimes there is a lot of life in the old hard-drives yet.

For 2010, marketplace optimism abounds
(Solid State Technology, 1/19/10)
Jim Handy: “I am sure that the many hurting vendors and unemployed semiconductor professionals will join Objective Analysis in saying: ‘It’s about time!’”

Renesas tips MCU roadmap, but are rivals worried?
(EE Times, 5/7/10)
“I asked a couple of MCU competitors about the renewed Renesas and they were unconcerned,” said Tom Starnes, an analyst with Objective-Analysis.

Will the Feds Sour Apple's Juice?
(Mac News World, 5/5/10)
“Sometimes you deal with parts of the world where intellectual property rights are not held in as high esteem as here,” Tom Starnes, an industry analyst at Objective Analysis, told MacNewsWorld.

Analysts: Don't Expect Intel Inside Smartphones
(PC Magazine, 5/5/10)
… according to Tom Starnes, an analyst at Objective Analysis: “They just have not demonstrated a longevity in this space, and this is a critical part of this type of business.”

Objective Analysis: PCIe and standard interface SSDs should coexist for a very long time
(DigiTimes, 5/5/10)
Earlier this year, Computerworld Russia had a chance to ask Mr. Handy some questions about solid state drive (SSD) technology.

Memory Startup Gets Vote of Confidence from IBM
(Wall Street Journal, 5/2/10)
Others have been doing the same thing, including STEC and Fusion-io, but they sell complete SSDs that include internally designed controller chips, notes Jim Handy, an analyst at the market research firm Objective Analysis.

Enterprise SSDs to soar through 2015
(Computerworld, 4/30/10)
According to Objective Analysis' 104-page report, there are 22 key enterprise applications for SSDs with varying uses.

Le recours aux SSD va grimper dans les entreprises d'ici 2015
(Le Monde Informatique, 4/30/10)
Jim Handy, auteur de l'étude d'Objective Analysis, note de son côté que le recours aux SSD a déjà commencé à se développer dans les entreprises.

Numonyx announces phase-change memory for consumer devices
(Computerworld, 4/21/10)
“Serial interface is really the growing market for NOR,” said Jim Handy, an analyst with Objective Analysis

Everspin rocks SRAM boat with 16-Mbit MRAM
(EE Times, 4/19/10)
“Everspin is taking a different approach than most alternative memory companies,” said Jim Handy, an analyst with Objective-Analysis

Solid State Drives for Energy Savings
(SNIA Europe: Storage Networking Times, Invited Article, 4/15/10)
Once the data center manager incorporates SSD technology to complement existing storage tiering, two important side benefits of SSD storage become apparent...

You Went to Jail ... but Howzabout Coming Back to Work for Us?
(The Recorder, 4/13/10)
“…there's a sense that these people have gone through the strangeness of American society…” said Jim Handy, a semiconductor analyst with Objective Analysis in Los Gatos

What's next for troubled Spansion?
(EETimes, 4/5/10?)
“When they come out of bankruptcy their creditors will all become shareholders of a private firm. This should happen soon,” said Jim Handy, an analyst with Objective-Analysis.

Toshiba, others invest $20M in flash memory array maker Violin
(Computerworld, 4/2/10?)
According to Jim Handy, an analyst with Objective Analysis in Los Gatos, Calif., Toshiba's backing of Violin is key to the company's continued growth...

Vendors to revive stalled NAND projects
(EE Times, 3/29/10?)
“Prudent or not, it's a typical move during this kind of a time,” said Jim Handy, a NAND and solid-state drive analyst at research firm Objective Analysis.

Toshiba to go ahead with NAND flash fab
(CIOL, 3/26/10)
According to Jim Handy, a NAND and SSD analyst at the research firm Objective Analysis, prolonged periods of stable pricing always prompt vendors to add capacity…

Toshiba to add NAND fab in Japan
(EE Times, 3/23/10)
According to Jim Handy, a NAND and SSD analyst at research firm Objective Analysis, a NAND supply shortage that began last March is expected to keep pricing firm into 2011.

Capacitor-less below 1V operating ZRAM chips made using bulk silicon can replace DRAM
(EE Herald, 3/22/10)
“The DRAM market, the largest of the memory markets, is facing phenomenal challenges in migrating to future process nodes,” said Jim Handy, of Objective Analysis.

Phase Change Memory will Change Memory System Design
(RTC Magazine, Invited Article, 3/22/10)
This technology fits between today’s volatile and nonvolatile memory technologies

Innovative Silicon announces Z-RAM breakthroughs
(The Inquirer, 3/17/10)
This new technology could be just the shot in the arm that the memory market needs, according to Jim Handy of Objective Analysis.

Intel Bolsters Budget SSD Trend With 40 GB Drive
(E-Commerce Times, 3/16/10)
Consumers looking for a new computer have been trained to look for certain things when they are shopping, said Jim Handy, SSD analyst with Objective Analysis

The Future of Internal Hard Drives
(Suite 101, 3/10/10)
“Depending on performance, SSDs can range in cost from $3 to $20 per gigabyte, says Jim Handy, a Los Gatos, Calif.-based SSD analyst with Objective Analysis”

How to Use Flash-Based SSDs in Your Environment
(TechTarget, 2/17/10)
"They have to think of it like storage cache that's faster than hard disk storage but slower than DRAM," said Jim Handy, SSD analyst at Los Gatos, Calif.

How to use solid-state disk without crunching your controllers
(Search Storage, 2/17/10)
"They have to think of it like storage cache that's faster than hard disk storage but slower than DRAM," said Jim Handy, SSD analyst at market research firm Objective Analysis.

With SSDs, Multi-Level Cell Designs Might Be the Way to Go
(ITBusinessEdge, 2/16/10)
Objective Analysis' Jim Handy has a good run-down on the advantages of MLC this week on Infostor.

Micron to Acquire Numonyx
(TweakTown, 2/10/10)
Objective Analysis anticipates that this will be a good deal for both buyer and sellers.

SSD Maker Micron to Acquire Numonyx for $1.27B
(eWeek, 2/10/10)
"By acquiring Numonyx, Micron is buying the current leader in the NOR market, a position Numonyx is believed to have held for the past two quarters," flash industry analyst Jim Handy of Objective Analysis wrote in a news brief.

Micron challenges Samsung with $1.27 billion acquisition
(Salt Lake Tribune, 2/10/10)
Jim Handy, of Objective Analysis of Los Gatos, Calif., pointed out that Micron in the past has acquired companies at a low point in the market using depressed Micron stock.

Micron-Numonyx deal: What analysts are saying
(EE Times, 2/10/10)
Jim Handy, an analyst with Objective Analysis: ''Micron re-enters NOR. Micron itself participated in NOR starting in the late 1990s, but abandoned this effort in 2006.

Solid-state storage fixes data center bottlenecks -- for a price
(Computerworld, 2/8/10)
SSDs can range in cost from $3 to $20 per gigabyte, says Jim Handy, a Los Gatos, Calif.-based SSD analyst with Objective Analysis

Samsung moving ahead of schedule on $500M Austin project
(Austin American-Statesman, 2/7/10?)
But analyst Jim Handy, with Objective Analysis in San Jose, Calif., says there is another reason Samsung is pushing hard on the project

Does MLC flash belong in enterprise SSDs?
(InfoStor, Invited Article, February 2010)
There's a good bit of debate about whether or not enterprise-class solid-state disk (SSD) drives can use multi-level cell (MLC) flash technology, as opposed to single-level cell (SLC) technology, which is currently the dominant technology for enterprise SSDs.

Flying solo
(The Daily Deal, 2/5/10)
Samsung was in a high-stakes licensing contract negotiation with SanDisk when it began its six-month pursuit, and it was simply cheaper for it to buy the company than pay the royalties, says Jim Handy, an analyst at semiconductor market research firm Objective Analysis.

Intel tips NAND strategy, reveals a surprise
(EE Times, 2/4/10)
“Both also remarked that this was one further step that would help bring SSDs into the mainstream,'' said Handy of Objective Analysis.

Phase Change Memory: The Next Big Thing in Data Storage?
(Enterprise Storage Forum, 2/3/10)
PCM could be a strong alternative to flash, as it provides the same benefits as flash with faster speed, said Jim Handy, an SSD analyst at Objective Analysis, a semiconductor market research firm.

Flash capacity to double with 25 nm process
(MyCE, 2/3/10)
Objective Analysis estimates that the 25 nm flash chips will cost 50 cents per GB to manufacture, compared to $1.75 per GB for an industry standard 40 nm chip.

Analyst take: Inside Intel/Micron's 25nm NAND device
(ElectroIQ, 2/2/10)
Jim Handy from Objective Analysis does the math on the new chip…

Intel and Micron Introduce 25nm NAND, Gain Competitive Edge, Says Objective Analysis
(Tekrati, 2/2/10)
With a die size of 167mm² the device can fit into a standard TSOP package, according to semiconductor industry analyst Jim Handy at Objective Analysis.

Intel, Micron intro 25-nm NAND
(EDN, 2/1/10)
“At a die size of 167-mm-sq a 300-mm fab should be able to manufacture just over 400 die per wafer,” Jim Handy, an analyst with Objective Analysis, reported.

Intel and Micron get flash process lead
(The Register, 2/1/10)
Jim Handy of Objective Analysis reckons “a manufacturing cost of about $4.00 per chip, or $0.50/GB.”

New chip raises profile of Lehi memory chip manufacturer
(Salt Lake Tribune, 2/1/10)
Jim Handy, chief analyst at Objective Analysis of Los Gatos, Calif., said the biggest factor in the flash memory business is the cost of production of memory measured in gigabytes.

Micron and Intel to roll on 25 nano Flash chips
(TechEye, 1/31/10)
Objective Analysis in a note that said the chips cost of manufacturing will be around 50 cents a gigabyte, that compares to $1.75 a gigabyte for 45 nanometre memory.

Intel, Micron to Shrink NAND Flash to 25 nm
(PC Magazine, 1/30/10)
"Since the price of NAND flash has been hovering around $2.00/GB for the past year, and seems poised to continue at that price through 2010, the 25nm process will give the companies a significant margin boost over their current 34nm chip whose cost we estimate at $1.00/GB," Objective Analysis said.

Solid State Drives Get Faster with TRIM
(Enterprise Storage Forum, 1/27/10)
... TRIM should be widely adopted in the very near future, said Jim Handy, an SSD analyst at Objective Analysis, a semiconductor market research firm.

How Soon Can The New Decade Start?
(Electronic Design, Invited Article, 1/7/10)
Right now it is particularly difficult to see the future. It’s 2010 and everybody is ready for a fresh start. Tom Starnes

Parques Solares de Navarra ofrece instalaciones a EEUU
(Diario de Navarra, 1/3/10)
Terry Peterson y Jim Handy, representantes de la entidad americana, visitaron el parque solar de Villafranca y mostraron su convencimiento de que la concentración es la tecnología de futuro en cuanto al sector fotovoltaico se refiere.

Rambus’ legal wranglings could lead to big payoff
(San Jose Mercury News, 1/2/10)
Without offering an opinion on Rambus' claims, Jim Handy, of the chip-market research firm Objective Analysis, said it's important for innovations to be fairly rewarded. Otherwise, he said, “that could pull the plug out of Silicon Valley.”

Seagate jumps into crowded flash drive market
(EE Times, 12/8/09)
"The company will be a force to contend with once it reaches its stride," said Jim Handy of Objective Analysis (Los Gatos, Calif.) in a written analysis.

Report: Apple accused of NAND price manipulation
(C-Net, 12/1/09)
The practice of not buying all of the product originally ordered, semiconductor analyst Jim Handy told CNET, is "not uncommon in the industry."

Solid State Drives Remove Trash
(Enterprise IT Planet, 12/2/09)
“SSDs suffer from a difficulty that doesn't exist in HDDs - the flash must be erased before new data can be written into it,” said Jim Handy, an analyst at Objective Analysis, a market research firm that predicts 148 percent unit growth for the enterprise SSD market.

Solid State Drives Take Out the Garbage
(Enterprise Storage Forum, 12/1/09)
“SSDs suffer from a difficulty that doesn't exist in HDDs …” said Jim Handy, an analyst at Objective Analysis…

Google Chrome OS will not support hard-disk drives
(Computerworld, 11/19/09)
Jim Handy, an analyst with research firm Objective Analysis in Los Gatos, Calif., said if fast boot times were as important as Google is making them out to be, then Apple would own the PC market.

Micron Unveils New Enterprise Flash Technology
(Enterprise Storage Forum, 10/20/09)
SSD analyst Jim Handy of Objective Analysis said the announcement “proves wrong all those people who think that high-endurance devices will never be supported by advancing lithographies.”

IBM adds flash to storage virtualization
(Enterprise Storage Forum, 10/20/09)
SSD analyst Jim Handy of Objective Analysis said the announcement “proves wrong all those people who think that high-endurance devices will never be supported by advancing lithographies.”

Focus On: SSDs and cloud storage
(InfoStor, 10/13/09)
The next debate may be where to put SSDs. That's what Objective Analysis' Jim Handy addresses in "Where do SSDs fit: Servers or arrays?"

Where do SSDs fit: Servers or arrays?
(InfoStor, Invited Article, 10/13/09)
Something of a religious war has popped up in the enterprise solid-state disk (SSD) drive space—where do SSDs belong: In the storage array or in the server as direct-attached storage?

Light innovators win Nobel
(Web Telecoms, 10/8/09)
The common wisdom is that NAND can't scale below 20 nanometers, according to Jim Handy, analyst at Objective Analysis.

SanDisk Says New Chips Will Lower Production Costs
(Wall Street Journal, 10/13/09)
The flash-memory segment should rise nearly 31% to $18.4 billion after a 13% decline in 2008, predicts Jim Handy, an analyst at the market research firm Objective Analysis.

The Need for Speed: Sorting Out SSD Strengths & Weaknesses
(SNIA Europe: Storage Networking Times, Invited Article, 10/13/09)
SSDs are bursting onto the scene in many forms with a variety of features.

Samsung Sees Major Benefits From Phase-change Memory
(PCWorld, 10/9/09)
It could take many years to make its mark in mobile devices, said Jim Handy, an analyst at Objective Analysis

Google: DRAM error rates vastly higher than previously thought
(Computerworld 10/8/09)
Hard errors are most often caused by chip contamination at the manufacturing facility, but they often don't show up in testing and only surface after the memory chip warms after hours of use, according to Jim Handy, an analyst at Objective Analysis.

Bell Microproducts Introduces SSD Seminar Series
(Reuters, 10/7/09)
The seminar series will feature industry expert Jim Handy, a principal with analyst firm Objective Analysis.

When will emerging memory arrive?
(EDN, 10/5/09)
According to Jim Handy, analyst at Objective Analysis: “There are a lot of people focusing a lot of effort on whatever the next technology will be.”

Analysts: Micron may turn corner
(Idaho Business Review, 10/4/09)
Jim Handy, a Los Gatos, Calif.-based semiconductor industry analyst with Objective Analysis, agreed that Micron’s recent performance was “a really strong signal”…

ARM Techcon – Is Cloud Computing Just a Dream and Intel vs. ARM
(GarySmithEDA.com blog, October 2009)
Tom Starnes had an interesting panel at ARM Techcon this year. The topic of the panel was Cloud Computing but at the end the conversation turned into a look at the competitive battle between Intel and ARM.

SSD Makers Wrestle with Performance Degradation
(Enterprise Storage Forum, 9/30/09)
SSDs suffer from a difficulty that doesn't exist in HDDs — the flash must be erased before new data can be written into it, said Jim Handy, an analyst at Objective Analysis, a market research firm specializing in SSDs and semiconductors.

IBM Produces First Prototype of 32-nm Embedded SOI Chip
(eWeek, 9/18/09)
“This competes with SRAM on the chip, which accounts for about 50 percent of the die area of all high-performance processor chips,” Jim Handy of Objective Analysis told eWEEK.

Feels like SDRAM, but nonvolatile
(Embedded Computing Design, 9/17/09)
I like the comment Jim Handy of Objective Analysis made to describe the problem of large-scale memory in applications where power can be lost: “DRAM is volatile, flash is slow, SRAM with batteries is unreliable, and alternative technologies are too costly to use in large densities.”

Pliant Delivers
(InfoStor, 9/14/09)
According to Jim Handy, director of the Objective Analysis research and consulting firm (which specializes in the SSD market), one differentiator for Pliant is that its EFDs are based on the SAS interface, which is relatively rare in the SSD market.

Done Deals, and Those Not Taken
(Semiconductor International, 4/27/09)
But as Tom Starnes, an analyst who follows the MCU market at Objective Analysis, points out, bigger is not necessarily better.

Synapse Registers 500th SNAPs User
(Wireless Business & Technology, 9/17/09)
“You no longer have to be a network expert to make use of wireless technology, and can develop an application in a matter of days,” said Tom Starnes, Processor Analyst, Objective Analysis.

NAND Flash and PCs
(EDN, 9/17/09)
Recently, analyst Jim Handy released a report on Intel’s Braidwood, which is Intel’s 3rd generation Flash cache for PC architectures.

Cypress PSoC 5 With ARM Cortex-M3
(IQ OnLine, 9/15/09)
“The PSoC is the only architecture that extends the concept of programmability beyond instructions for the processor to configuring peripherals and customization of digital functions,” said Tom Starnes, principal analyst at Objective Analysis in Austin, Texas.

Solid State of the union: Some SSD inaugurations
(The Register, 9/2/09)
Jim Handy of Objective Analysis also thinks that Intel's NAND-on-motherboard Braidwood technology could have a server implementation coming.

Pliant Hopes to Give STEC Some Competition
(Enterprise Storage Forum, 9/15/09)
… analyst Jim Handy of Objective Analysis noted, “I don't think anyone thought STEC would have the field all to themselves quite this long.”

Intel Braidwood is low-cost option for faster PCs
(Computer Weekly, 9/9/09)
The report - Intel's Braidwood: death to the SSD - by Objective Analysis has found that Intel's Braidwood technology offers comparable performance…

Intel's new flash tech to bring back Turbo Memory, for real
(Ars Technica, 9/8/09)
And is a recent, widely cited report by Objective Analysis correct in asserting that Braidwood will nullify any advantages that SSDs offer, thereby killing the latter?

Analyst: Intel's Braidwood technology could threaten SSD adoption
(Fierce CIO, 9/6/09)
Braidwood is expected to offer capacities of between 4GB to 16GB, but at an incremental price of just $10 to $20 per system, noted analyst Jim Handy from Objective Analysis.

Is Intel about to Kill the Market for its Own SSDs?
(MaximumPC, 9/4/09)
In a massive report called "Intel's Braidwood: Death to SSDs?," research firm Objective Analysis points out that Intel's upcoming Braidwood NAND flash memory…

Report: Intel's Braidwood flash memory module could kill SSD market
(ComputerWorld, 9/3/09)
“Intel's Braidwood: Death to SSDs?,” from research firm Objective Analysis in Los Gatos, Calif., said that Braidwood's flash memory is less expensive…

Supercomputer Uses Flash Storage Drives
(PCWorld, 9/2/09)
SSDs could be better storage technology than hard drives as scientific research is time-sensitive, said Jim Handy, director at Objective Analysis…

Analyst: Intel's New Flash Cache Negates SSD Performance Edge
(Daily Tech, 9/4/09)
…the cost increase will be approximately $10 to $20 per system, according to analyst Jim Handy, who authored a recent report on Braidwood.

Intel's ‘Braidwood’--Turbo Memory done right?
(CNET News Speeds & Feeds, 9/2/09)
Handy's report argues persuasively that Braidwood might actually be worthwhile, and that got my attention.

Wintel threads and braids woven for Windows 7
(Financial Times 9/2/09)
Microsoft has not been working with Intel on Flash in another key area, according to a report by semiconductor analyst Jim Handy of Objective Analysis.

Will Intel's Braidwood threaten SSD uptake?
(The Register, 9/1/09)
Objective Analysis has a report on this (Intel's Braidwood: Death to SSDs?) that suggests Braidwood technology could put a severe upset into the plans of vendors such as Samsung.

Intel technology poses threat to SSDs
(EE Times, 9/1/09)
Intel Corp.'s upcoming Braidwood technology is “likely to stifle SSD acceptance,” according to Objective Analysis

Intel Braidwood Technology May Sap SSD Demand
(PCWorld, 9/1/09)
People expecting Solid State Drives (SSDs) to become more popular may have longer to wait, according to a new report from Objective Analysis.

Analysts, execs tackle NAND, SSD issues
(EE Times India, 8/21/09)
Manufacturers who have the lowest cost structure are in a position to profit at prices that would cause losses to their competition," said Jim Handy, an analyst at Objective Analysis.

PCM: If Not Now, When?
(EDN, Liebson’s Law Blog, 8/19/09)
Some pundits, including the text in Handy’s White Paper (which is excellent and well worth reading if you’re at all interested in Flash memory), suggest that there may only be two or three scaling generations left in NAND Flash…

STEC Makes Solid State Strides
(Enterprise Storage Forum, 8/12/09)
Analyst Jim Handy of Objective Analysis said the MLC drives "will most certainly be an important factor in enterprise deployments."

Intel, Micron announce denser, multi-bit SSD tech
(IDG, 8/11/09)
“Three-bit allows these guys to aim at the heart of the market with a chip that has a lower cost structure, so when other NAND makers are losing money Intel and Micron could be profiting,” said Jim Handy, an analyst at Objective Analysis in Los Gatos, Calif.

Intel fixes flash and flashes 3-bit NAND
(The Register. 8/11/09)
Jim Handy of Objective Analysis thinks that SanDisk's most recent teleconference indicates that SanDisk and Toshiba will have a 32nm 3-bit chip, which is expected to begin to ship at the end of the year.

Intel, Micron enter 3-bit-per-cell NAND race
(EE Times, 8/11/09)
“There is a horse race (to show) who can produce the first 3-bit-per-cell” on a sub-40-nm process, said Jim Handy, an analyst with Objective-Analysis, a research firm.

Intel, Micron develop flash chips for USB drives
(CNET News, 8/11/09)
“The chip is not for all markets,” according to Jim Handy of semiconductor market researcher Objective Analysis…

SSDs move into a class of their own
(EDN, 8/11/09)
Jim Handy, analyst at Objective Analysis, said enterprise servers have become the single biggest market for SSDs in terms of revenue, amounting to just short of $500 million.

Fusion-io Makes SSDs More Affordable
(Byte and Switch, Invited Article, 7/27/09)
Some argue that SSD prices are falling so quickly that it is inevitable that they will reach a price-per-gigabyte crossover with enterprise-class HDDs in the near future. This comes from a misperception about how quickly flash memory prices can fall.

The ten best ways to use solid state disk
(SearchStorage 7/22/09)
“If you have a good understanding of that, then you can understand how much solid-state storage you're likely to need to be able to optimize the performance of your system,” said Jim Handy, an analyst who focuses on memory chips and SSDs at Objective Analysis.

Apple Signs Long-Term Pact with Toshiba for Flash Chips
(eWeek, 7/22/09)
“This is probably a good indication of what Apple thinks is happening in the NAND market,” SSD market analyst Jim Handy of Objective Analysis told eWEEK.

Better Performance In A Flash: Understanding & Implementing Solid-State Storage
(Processor.com, 7/16/09)
Jim Handy, director at semiconductor market researcher Objective Analysis, believes that if manufacturers have “really good error management and wear leveling, then MLC does make a lot of sense.”

Fusion-io Lowers the Price of Solid State Storage
(Enterprise Storage Forum, 7/10/09)
Objective Analysis analyst Jim Handy noted that in two years, MLC has gone from being viewed as a technology that couldn't be used in SSDs at all, to being used…

Despite Turmoil in the Chip Industry, Signs of Hope for Micron Technology
(New York Times, 7/6/09)
…memory makers went on a capital spending binge to expand capacity, said Jim Handy, director of Objective Analysis

DDR3 DRAM Demand Spikes for New Laptops, Servers
(PC World, 7/6/09)
Jim Handy, an analyst at market researcher Objective-Analysis, believes the 50 percent figure won't be breached until the third quarter next year.

Organic Photovoltaics Offer Promise for Future Development
(CircuiTree, Invited Article, 7/1/09)
There are several new technologies in development, any of which may ultimately displace today’s conventional technologies. Perhaps one of the most promising is organic PV (OPV).

Solid State Drive Developers Try to Catch STEC
(Enterprise Storage Forum, 7/2/09)
Analyst Jim Handy of Objective Analysis thinks it could take even longer for STEC to face real competition.

Toshiba hopes for 3D flash chip within three years
(The Register, 6/23/09)
Jim Handy of Objective Analysis, confirmed the area advantage of this 3D prototype: "If you used a 66nm process to make a standard MLC NAND it would have a die size almost four times as large…

Samsung Shrinks SSDs for Netbooks
(PC World, 6/22/09)
SSDs are expensive, so people have continued to adopt hard drives for laptop storage, said Jim Handy an analyst with Objective Analysis.

Can Solid State Drive Maker STEC Be Stopped?
(Enterprise Storage Forum, 6/22/09)
Analyst Jim Handy of Objective Analysis says the company's advantage is likely to continue for some time.

$16.3M flows to company’s ‘cool’ idea
(Triangle Business Journal, 6/19/09)
Jim Handy, a semiconductor analyst with Objective Analysis in Los Gatos, Calif., says a number of companies are working on technologies aimed at offsetting the negative effects of heat in semiconductors.

Hard disk vs. solid-state drive
(Computerworld 6/18/09)
You can buy $30 worth of flash, though -- as long as 16GB is enough for your needs," said Handy, an analyst with Objective Analysis

Spansion finds bankruptcy helps focus its plans
(Austin American-Statesman, 6/8/09)
Analyst Jim Handy with Objective Analysis in San Jose, Calif., says getting out of the cell phone supply market is the right move.

Cell Efficiency is Key to Success of Photovoltaics
(Circuits Assembly, Invited Article, 6/4/09)
Photovoltaic technology is poised to play an important role in the development of renewable energy sources. The largest volume application for photovoltaic (PV) cells is expected to be in power generation for commercial, industrial and domestic use.

Taiwan's Troubled DRAM Plan
(IEEE Spectrum, June 2009)
Judging from Micron’s behavior during previous DRAM downturns, the firm is likely hunting for acquisitions among the other four Taiwanese firms, says Jim Handy, a director of the semiconductor market research firm Objective Analysis.

How solid state disk is used by business today
(SearchStorage, 6/3/09)
“There's a race among SSD makers to find a way to make it work reliably in an enterprise SSD,” said Jim Handy, a Los Gatos, Calif.-based analyst who focuses on memory chips and SSDs for the market research firm Objective Analysis.

Chip sales looking up...
(KLIV Radio, 6/1/09)
Jim Handy with Los Gatos-based Objective Analysis is confident the chip sector has hit bottom…

Sun Adds Solid State Drive Management to ZFS
(Enterprise Storage Forum, 6/1/09)
“Sun is taking a very aggressive position here,” said Objective Analysis analyst Jim Handy. “SSDs are nice, but without proper software support, they really don't do much to help the system out.”

Palm: Dead company walking?
(TG Daily, 5/28/09)
Jim Handy, an analyst who specializes in chips, told me Apple has cornered the market on a type of memory that could either show up as something that would speed up a laptop or a new Nano sized low cost iPhone.

New Deal with Samsung Bolsters Flash Maker SanDisk
(eWeek, 5/27/09)
“…the people who projected this outcome seemed to have a really distorted notion that SanDisk wasn't collecting royalties from anyone except Samsung…,” NAND flash industry analyst and consultant Jim Handy of Objective Analysis told eWEEK.

AgigA Tech Introduces Battery-Free Non-Volatile RAM
(Embedded Computing Design, 5/26/09)
“Today's memory technologies all have a problem. DRAM is volatile, flash is slow, SRAM with batteries is unreliable, and alternative technologies are too costly to use in large densities,” said Jim Handy, Director of Objective Analysis.

Consumer electronics storage offers promise of renewed growth
(GLG News, 5/26/09)
Despite the general hit in consumer electronics there are some types of consumer electronics digital storage that are experiencing growth.” extracted by a report by Tom Coughlin and Jim Handy.

IBM Adds Solid State to High-End Storage
(Enterprise Storage Forum, 5/21/09)
“Special management software for SSDs is really really important, but unfortunately it's pretty rare,” said Objective Analysis analyst Jim Handy.

IBM touts SSD data management software for its servers, arrays
(Computerworld, 5/21/09)
Jim Handy, an analyst with Objective Analysis in Los Gatos, Calif., said special management software for SSDs is not unique, but it's pretty rare.

Memory-Chip Alternative Is Unveiled
(Wall Street Journal, 5/19/09)
Jim Handy, an analyst at the market-research firm Objective Analysis, said other NAND alternatives have been proposed before that never met that challenge.

Sorting out SSD strengths and weaknesses
(InfoStor, Invited Article, 5/19/09)
Over the past year, SSDs have transitioned dramatically from a curiosity embraced by only the most adventuresome IT managers to a mainstream technology advocated by leading storage and server OEMs.

The Coming Visual Computing Revolution
(Tech News World, 5/18/09)
Jim Handy, one of the analysts I work with, is convinced that Apple's processor team and Apple's purchase of some unique flash memory suggests it's going to have an amazing PC on the market shortly -- one that is unique and will outperform anything else on the market.

SSD performance -- is a slowdown inevitable?
(Computerworld, ?5/8/09)
All flash drives have some bugs, largely due to the NAND flash memory's need for excessive write management, said Jim Handy, an analyst with Objective Analysis.

Consumer Storage Demand Seen Skyrocketing
(InternetNews, 5/4/09)
The findings by Coughlin Associates and Objective Analysis include DVD libraries, and that accounts for a fair amount of the 12TB total.

Online Data Storage to Surge
(Datamation, 5/4/09)
A joint report by two market research firms predicts that digital content in an average U.S. home could hit as much as 12 terabytes by 2014. The findings are by Coughlin Associates and Objective Analysis.

NEC and Renesas Have Challenges Ahead
(GLG News, 4/28/09)
Tom Starnes, Objective Analysis: “When the motivation is save-your-skin revenue recovery, the blinders can be devastating.”

8/16bit MCUs claim lowest sleep current
(EE Times Asia, 4/28/09)
Tom Starnes, embedded processor analyst at the semiconductor research firm Objective Analysis: “The interest in the market for such low-power processors, for use in consumer to industrial applications, is really on the rise.”

A DRAM recovery? Don't hold your breath.
(EDN, 4/27/09)
The oversupply has been prolonged because the global financial crisis stunted demand for PCs, which consume most of the DRAMs, said Jim Handy, analyst at Objective Analysis.

Microchip Technology Debuts nanoWatt XLP™
(Utilizer, 4/23/09)
“The extremely low sleep current and numerous wake-up features of Microchip’s new nanoWatt XLP microcontrollers should be ideal for battery-operated devices, which actually spend most of the time asleep,” said Tom Starnes, embedded processor analyst at the semiconductor research firm Objective Analysis.

PennyPerformers.com: "Penny Stocks that Perform"
(Trading Markets, 4/23/09)
“The extremely low sleep current and numerous wake-up features of Microchip's new nanoWatt XLP microcontrollers should be ideal for battery-operated devices, which actually spend most of the time asleep,” said Tom Starnes, embedded processor analyst at the semiconductor research firm Objective Analysis.

SandForce Attacks SSD Limitations
(Byte and Switch, 4/22/09)
“There's both fear and trepidation in the minds of enterprise storage managers when it comes to moving from hard drives to SSDs,” says Jim Handy, semiconductor analyst for research firm Objective Analysis.

Does Renesas-NEC Electronics merger make sense?
(EE Times, 4/17/09)
“Merging with NEC's MCU operations would give this one vendor an unheard-of 30 percent market share of microcontrollers in a market where the biggest of 30 vendors barely trip into double-digit market shares,” said Tom Starnes, an analyst with Objective Analysis

TechInsights' ESC Silicon Valley 2009 Gets 'Thumbs Up' From Attendees, Electronics Industry Observers
(PR Newswire, 4/14/09)
“The exhibit floor of ESC is like a farmer's market for programmers and electronics engineers,” said Tom Starnes, processor analyst with market research firm Objective Analysis

Startup Claims Solid State Storage Breakthrough
(Enterprise Storage Forum, 4/13/09 )
Objective Analysis analyst Jim Handy said the company's claims are impressive.

Micron fab escapes earthquake damage
(EE Times, 4/9/09)
According to analysis by Objective Analysis (Los Gatos, Calif.), the Avezzano fab, originally owned by TI and bought by Micron for making DRAMs, is now one of the main facilities for producing CMOS image sensors for Micron's Aptina imaging subsidiary.

New hope for US memory maker Spansion after big Samsung settlement
(betanews, 4/9/09)
Jim Handy of Objective Analysis said he believed the settlement was good news for Samsung as well.

Schooner Serves Up Faster Web 2.0 Caches
(InternetNews, 4/9/09)
Jim Handy, president of Objective Analysis, said he thinks Schooner has found itself a good niche in which to operate…

What's Behind Apple's Memory Buying Spree?
(InternetNews, 4/9/09)
It's happened before, noted Jim Handy, president of Objective Analysis. “Apple tends to make these gargantuan purchases.”

Taiwan Memory Chooses Elpida, May Still Work With Micron
(PC World, 4/1/09)
Jim Handy, an analyst at Objective Analysis, said building up revenue will be even more important for TMC than deciding on a technology partner.

Find your low-power path
(EDA Tech Forum, Invited Article, April 2009)
The design of a truly low-power electronic system is a multi-level problem and requires a systematic strategy to eliminate unneeded consumption… Tom Starnes

Dell Offers Solid State Drives, New EMC Storage Array
(Enterprise Storage Forum, 3/25/09)
Objective Analysis analyst Jim Handy noted that STEC has a lower-priced enterprise line…

Micron status uncertain in Taiwan DRAM bailout deals
(Idaho Business Review, 3/16/09)
Talk of mergers independent of Taiwanese government support is not surprising, said Jim Handy, a Los Gatos, Calif.-based semiconductor industry analyst with Objective Analysis.

Rumor mill: Is SanDisk in play?
(EE Times, 3/13/09)
Jim Handy, an analyst with Objective Analysis, said he is "skeptical" that SanDisk will get acquired in the near term.

STEC Rockets on Strong Flash Storage Sales
(EnterpriseStorageForum, 3/13/09)
Objective Analysis analyst Jim Handy had this to say about STEC's results: "This really reinforces the notion of a first mover advantage.”

National Semiconductor to cut 25% of workforce
(San Francisco Chronicle, 3/12/09)
By 2008, however, overcapacity was beginning to cause a glut of chips, according to analyst Jim Handy with the market research firm Objective Analysis.

Sun pushes SSDs for the enterprise
(EETimes, 3/12/09)
The computer maker has been offering SSDs for its systems since last March, said Jim Handy, an analyst with Objective Analysis.

Is Taiwan DRAM venture already falling apart?
(EETimes, 3/11/09)
''I would not be surprised if (Taiwan Memory) falls apart,'' said Jim Handy, an analyst with Objective Analysis.

Sun Proposes New Solid State Storage Spec
(EnterpriseStorageForum, 3/11/09)
Objective Analysis analyst Jim Handy said PCIe would have been a better choice for an interface.

Cypress Hits Half-Billion Mark in Shipments of PSoC® Programmable System-on-Chip Devices
(MSN, 3/10/09)
“Half a billion shipments in such a short period of time proves that the unique approach that PSoC offers in addressing embedded system design has struck a chord in the industry,” said Tom Starnes of Objective Analysis

Texas Memory launches PCIe SSD
(InfoStor, 3/10/09)
Jim Handy, director at the Objective Analysis research firm, notes that with SSDs $/IOPS is a more relevant metric.

Sun, Rivals Seek New Uses for Flash-Based Storage
(The Wall Street Journal, 3/10/09, Subscription Required)
Jim Handy, an analyst at the research firm Objective Analysis, estimates that a 120-gigabyte hard drive costs makers of storage systems around $50 where an enterprise SSD that stores 32 gigabytes would cost them $3,000.

SanDisk Sees Leap for Data Chips
(The Wall Street Journal, 3/10/09)
Jim Handy, an analyst at the market-research firm Objective Analysis, said it "remains to be seen" whether other companies will be able to overcome technical or legal hurdles…

Analyst: Spansion has three options
(EE Times Asia, 3/10/09)
Jim Handy, an analyst with Objective Analysis, said that Spansion has three options: a merger with another company; re-working the company into a new Spansion; getting additional financing options.

Sales collapse puts chips on the skids
(Canberra Times, 3/9/09)
Memory prices fell 60 percent last year and could fall 40 percent this year, according to Jim Handy, director of chip research firm Objective Analysis.

Solid-state disks offer performance, reliability in x86 servers
(SearchServerVirtualization.com, 3/9/09)
…you may find 1% to 2% of the HDDs being replaced by SSDs in a ratio of one SSD for every 10 HDDs or so, according to Jim Handy of Objective Analysis, a market research firm.

Taiwan to Consolidate Chip Makers in New Company
(The Wall Street Journal, 3/6/09, Subscription Required)
Jim Handy, and analyst at market researcher Objective Analysis, estimates that costs to build the new factories are rising at 12% a year…

Some analysts say Spansion will face more challenges
(Austin American Statesman, 3/2/09)
Analyst Jim Handy with Objective Analysis said Spansion needs to keep the confidence of its top customers or face a potentially devastating deterioration of its business.

Chip makers watch sales fall sharply
(New York Times, 3/2/09)
Memory prices fell 60 percent last year and could fall 40 percent this year, according to Jim Handy, the director of the chip research firm Objective Analysis.

Spansion's Chapter 11 Signals the Erosion of the Flash Memory Market
(betanews, 3/2/09)
…as Objective Analysis' Jim Handy writes, in this market, ORNAND isn't very handy for Spansion to have around.

Is Apple Snarfing RAM and all of Samsung’s Capacity?
(BNET, 2/20/09)
I emailed memory market expert Jim Handy of Objective Analysis and asked him what he knew about the story…

Who uses SSDs, and why?
(InfoStor, Invited Article, 2/18/09)
Objective Analysis’ Jim Handy explains that flash-based SSDs will be hot in the budget PC and enterprise server markets…

Spansion Japan files for bankruptcy protection
(NetworkWorld, 2/10/09)
Spansion has been taking significant market share from its main rival in the NOR flash memory chip market in recent years, Jim Handy of Objective Analysis, noted in a recent report.

The chips are down for local memory makers
(Austin American-Statesman, 2/7/09)
“Memory has been doing significantly worse than the rest of the semiconductor industry since the middle of 2007,” said analyst Jim Handy with Objective Analysis

Memory Industry Shakeup: Q&A with Jim Handy
(BNet, 2/4/09)
It’s a rough time in the industry. For some clarity I spoke with memory expert Jim Handy of Objective Analysis.

Spansion changes include ex-KLA-Tencor exec as new CEO
(EDN, 2/4/09)
“Should the company be forced into bankruptcy several alternatives are available, the best of which will be chosen by the bankruptcy arbitrator,” Jim Handy, an analyst with Objective Analysis, said

Asian DRAM Firms Benefit from Qimonda's Insolvency
(Daily Tech 1/28/09)
Jim Handy from Objective Analysis said, "The Qimonda move is simply one more step toward the inevitable process of consolidation in DRAM. We anticipate that, by the end of 2009, there will exist at least one less DRAM maker.

Asian chip makers to gain from Qimonda’s troubles
(Reuters, 1/27/09)
“The Qimonda move is simply one more step toward the inevitable process of consolidation in DRAM,” Jim Handy at research firm Objective Analysis said.

Qimonda’s woes will zap gamers, PC and servers users
(Tech World, 1/27/09)
“If Qimonda exits the DRAM business, their competitors are likely to prosper while their partners will suffer,” says Jim Handy, analyst at Objective Analysis.

ISS '09: Semi outlook grim -- is boom or lengthy downturn next?
(WaferNews, 1/26/09)
Nevertheless, he cited a recent briefing given to VLSI by memory market expert Jim Handy with some hope for the future.

Memory Markets To Grow 20% In 2009, Analyst predicts
(TechPulse360, 12/26/08)
Objective Analysis' analyst Jim Handy expects the memory market to rebound in the second half of 2009.

Ziptronix raises $2M from previous investors
(Triangle Business Journal, 12/26/08)
Ziptronix’s technology allows for the bonding of chips without wires. That helps a semiconductor company take its chip designs further, says Jim Handy, a semiconductor analyst with Objective Analysis in Silicon Valley.

Very tiny 'chicken wire' may boost computer memory
(Houston Chronicle, 12/22/08)
"We just don't understand these other materials nearly as well as silicon," said Jim Handy, a semiconductor analyst with the Los Gatos, Calif.-based firm Objective Analysis.

First Toshiba 512GB Solid State Drive Is Too Slow And Expensive, analyst says
(TechPulse360, 12/19/09)
“Unfortunately, most operating systems perform a whole lot of small random writes,” explains Jim Handy, analyst at Objective Analysis.

Sailing into the Flash Doldrums
(MIT Technology Review, 12/16/08)
According to Jim Handy, an analyst for research firm Objective Analysis, Samsung, the world's leader in flash, uses a 43-nanometer processing technology.

Intel and Hitachi to Co-Develop Enterprise Flash SSDs
(ITworld.com, Invited Article, 12/11/08)
On December 2, Hitachi Global Storage Technology and Intel announced a pact under which ...

Samsung Upgrades Could Lower SSD Prices, Executives Say
(PC World, 12/8/08)
Samsung's main aim is to try and reduce NAND flash manufacturing costs and that could ultimately lead to SSD price drops, said Jim Handy, director of Objective Analysis

Global Chip Makers Plan Cutbacks
(Wall Street Journal, 11/28/08)
"I think the chip makers are doing the best they can given the circumstances. What is worrisome is the possibility that demand will decrease significantly for more than one quarter," said Jim Handy, an analyst at market research firm Objective Analysis.

Inside Taiwan's proposed gov't DRAM bailout
(WaferNews, 11/24/08)
Jim Handy of Objective Analysis told SST that there's a good chance any bailout, while providing temporary relief, would “simply prolong the agony.”

Spansion sues Samsung: A bold legal move that could impact Apple, Sony
(EDN, 11/18/08)
As Objective Analysis' Jim Handy put it in a statement this morning, "These companies could not have anticipated being shut out of the US market through the actions of one of their key suppliers -- that's just not supposed to happen."

Analysis: What's at stake with Spansion/Samsung flash memory litigation
(Wafernews 11/18/08)
This litigation has been building since Spansion acquired Saifun in Oct. 2007, and the companies' current path harkens to a similar situation in 2002 between Saifun and Spansion parents AMD and Fujitsu, notes Jim Handy of Objective Analysis.

Spansion Files Suit Against Samsung Over 10 Flash-Memory Patents; Could Halt Sales
(TechPulse360, 11/17/09)
“They now plan to make an example out of Samsung to help other prospective licensees to understand the wisdom of working out a fair deal,” explains Jim Handy, a market researcher at the firm Objective Analysis.

Samsung is Hit with patent Suits
(New York Times, 11/17/08)
“These suits are a sign of the strategy that began last year with that acquisition,” said Jim Handy, director of Objective Analysis

Start-up unveils hyper-fast, all-SSD storage array
(Computerworld, 11/10/08)
Texas Memory Systems Inc. also makes an all-SSD storage array, but its array differs in both interface and form factor from Violin's, according to Jim Handy, an analyst at Objective Analysis

Success done in a flash
(Salt Lake Tribune, 11/8/08)
"They have a process technology that is just head and shoulders above everybody else," said Handy.

SSDs poised for the enterprise
(InfoStor, Invited Article, 11/06/08)
The enterprise server market is warming up to SSDs faster than has happened in the PC market, and with good reason.

Windows 7 to Boost Performance of Solid State Drives – Microsoft, Research Companies.
(Xbit Laboratories, 11/4/08)
“It is pretty widely held that SSDs are unlikely to meet with much acceptance until Windows undergoes significant tuning to take advantage of all the speed that SSDs have to offer,” said Jim Handy, an analyst at Objective Analysis.

Holiday spending outlook's a mixed bag
(Solid State Technology, Invited Article, 10/31/08)
With a global financial meltdown in full swing, and oil prices whipsawing to historic highs and back down again, will consumers be in a buying mood? Jim Handy of Objective Analysis shares his views on what to expect with the holiday market for electronics goods.

2009: The Year for SSDs?
(ITBusinessEdge.com, 10/28/08)
Still, if you are heavily stocked with the most costly types of hard-disk drives, like those that use short-stroking to improve speed, then you might want to consider solid-state technology right now, according to Jim Handy at Objective Analysis.

Samsung-SanDisk Saga May Have an Extra Chapter
(The Korea Times, 10/23/08)
"Yes, it's a very possible scenario for Samsung to pursue SanDisk again because it has a license on SanDisk flash memory patents that expires in August, 2009," Jim Handy of Los Gatos market research firm Objective Analysis said in an e-mail.

SSDs poised for the enterprise
(InfoStor, Invited Article, 10/23/08)
Although solid-state disk (SSD) drives have seen insignificant adoption in the PC market, considerable excitement exists in the enterprise space for these devices.

SanDisk shares plunge as Samsung drops bid
(San Francisco Chronicle, 10/23/08)
Jim Handy with Los Gatos market research firm Objective Analysis said manufacturers - notably Samsung, Toshiba and SanDisk - added production capacity just as the economy began to soften. The resulting glut has driven down the price of flash memory and SanDisk shares.

Skittish Samsung Spurns SanDisk, But Toshiba Still Feels The Love
(Computer Reseller News, 10/22/08)
"This is good for Samsung," said Jim Handy, a researcher at Objective Analysis, in a note. "Samsung's stockholders will be rewarded if the company can acquire SanDisk at the lowest possible price.

Samsung's bid for SanDisk is off, and so are SanDisk shares
(BetaNews, 10/22/08)
In a bulletin sent to BetaNews this morning, Objective Analysis analyst Jim Handy offered his opinion that Samsung's public withdrawal of its bid for SanDisk...could be the next positive step in its bid to acquire SanDisk.

Samsung drops $5.9 billion SanDisk bid in weak markets
(Washington Post, 10/22/08)
Jim Handy at Objective Analysis said in a note: "Today's announcement should help Samsung push SanDisk's share price lower, making it possible to acquire the company at a better deal."

Samsung withdraws bid to acquire SanDisk
(San Jose Mercury News, 10/22/08)
"This is good for Samsung," semiconductor analyst Jim Handy of the Objective Analysis research firm wrote after the bid's withdrawal. "Samsung's stockholders will be rewarded if the company can acquire SanDisk at the lowest possible price."

SanDisk Merger With Samsung Off The Table
(TechPulse360, 10/21/08)
“Keep in mind that the initial offer by Samsung made SanDisk’s price jumped from $13.50 to $21,” explains Jim Handy of Objective Analysis.

Toshiba Buys 30 Percent of SanDisk's Co-op Flash Production for $1B
(eWeek, 10/20/08)
"This assets-for-cash swap will bolster SanDisk's coffers during a time when the company's stock price is depressed, but their cash position was not desperate during their last earnings announcement," longtime flash industry analyst Jim Handy of Objective Analysis said in an e-mail alert.

Replacing hard-disk drives with solid state: A challenging but opportune prospect for vendors
(EDN, 10/14/08)
SSDs consist of NAND flash chips packaged with a controller designed to manage the flow of data between the drive and the computer. They have been around for 15 years, but were expensive and limited to markets willing to pay a premium for high reliability and ruggedness, said Jim Handy, director of Objective Analysis, a market research company.

Handicapping the Micron-Qimonda-Nanya shuffle
(WaferNews, 10/13/08)
Jim Handy, analyst with Objective Analysis, points out that Micron is once again helping to consolidate the DRAM market by acquiring a struggling competitors' manufacturing capacity, with "some much-needed 300mm capacity."

Solid state not yet on solid ground
(Computerworld 10/13/08)
Jim Handy, a semiconductor market analyst at Objective Analysis in Los Gatos, Calif., estimates that the average cost of a solid-state drive today is $5,000, compared with $300 for a high-speed, platter-based hard drive.

New Chip Technology Is Crucial to SanDisk's Value
(Wall Street Journal 10/6/08)
"There isn't really anything to compete with it," said Jim Handy, an analyst at Objective Analysis, a market research firm in Los Gatos, Calif.

Antitrust issues on SanDisk-Samsung center on market
(Huaxlee, 9/27/09)
For Jim Handy, a semiconductor analyst at Objective Analysis, it raises a regulatory flag. “If SanDisk weren’t making those chips for its own use, they would be buying them in the open market, and that affects supply and demand.”

Could SanDisk's plans for a music format get interrupted by Samsung?
(BetaNews, 9/22/08)
"Given that the acquisition, if and when it happens, is several months out, nobody can say," said Jim Handy, the Los Gatos, Calif.-based director of Objective Analysis...

Samsung-SanDisk deal likely to be nixed by regulators
(ComputerWorld, 9/21/08)
Analyst Jim Handy at Objective Analysis in Los Gatos, Calif., said a Samsung-SanDisk combination would "severely constrain" the negotiating position of major flash memory buyers…

Samsung's SanDisk Bid May Prove Too Low
(TheStreet.com, 9/18/08)
… once demand rises to absorb all of today's overcapacity, which indeed it will, prices will firm, profits will resume, and stock prices will soar," wrote Jim Handy, a memory analyst with market research firm Objective Analysis…

Samsung bid for SanDisk shows memory market woes
(Associated Press, 9/18/08)
… selling its share in the venture to achieve that might be difficult given the memory glut, said analyst Jim Handy with the Objective Analysis…

Regulators would likely reject Samsung deal for SanDisk
(ComputerWorld, 9/18/08)
Samsung would likely gain control of the majority of the global supply of NAND flash memory chips and could squelch potent rivals, said Jim Handy, memory chip analyst at researcher Objective Analysis…

Why SSDs Won't Knock Out Disk Drives Anytime Soon
(eWeek, 9/17/08)
"Frankly, SSDs for use in laptops are not really a compelling buy at this time," said Jim Handy, a longtime NAND flash analyst with Objective Analysis.

SanDisk Says 'No Deal' to Samsung
(Seeking Alpha, 9/17/08)
Jim Handy, an analyst with semiconductor market research firm Objective Analysis, agreed that Samsung was swooping in on SanDisk during a cyclical downturn in the memory chip industry.

Samsung and SanDisk: Q&A with Analyst Jim Handy
(BNET 9/17/08)
BNET: Why did Samsung want SanDisk?

Jim Handy: SanDisk has patents to cover almost every flash card, flash controllers, and some NAND memory technology.

Hardly A Done Deal: Samsung Makes Play For SanDisk
(ChannelWeb, 9/17/08)
Jim Handy, an analyst with Objective Analysis, a Los Gatos, Calif.-based research firm, wrote in a report Tuesday that SanDisk "has plenty of reason to expect their stock price to rebound to or even rise above their 52-week high,"…

Intel, Samsung Hope To Spark The Flash Data Storage Industry
(Investor’s Business Daily, 9/10/08)
Objective Analysis analyst Jim Handy forecasts fast growth in SSD sales.

Les disques durs à mémoire Flash bousculent le marché
(indexel, 9/5/07)
A ce rythme, il leur faudra moins de huit ans avant d'atteindre les limites physiques de la technologie perpendiculaire utilisée dans les disques d'aujourd'hui", estime Jim Handy, analyste chez Objective Analysis.

The Key to Smaller, More Powerful Gadgets
(Scientific American, 9/2/08)
"RAM is placed on the silicon chips used in electronic devices, and the companies that make these chips have it down to a science," says Jim Handy, a director with Objective Analysis…

Are SSDs a Security Risk?
(Maximum PC, 9/1/08)
Jim Handy, director of semiconductor research and consulting firm Objective Analysis, points out there's nothing to prevent a hacker from unsoldering NAND chips from an SSD and extracting the data using a flash chip programmer.

Analysis: Shakeout looms in SSDs
(EE Times, 8/27/08)
Some 50 companies are competing in the overcrowded SSD market, said Jim Handy, an analyst with Objective Analysis.

Solid-state disk lackluster for laptops, PCs
(Computerworld, 8/27/08)
The companies are expected to be the first to break the $1.00 a gigabyte barrier with their upcoming consumer SSD products, which will cost about $0.99 cents a gigabyte, according to Jim Handy, an analyst at Objective Analysis.

Enterprise servers to rapidly adopt SSDs
(eChannelLine, 8/26/08)
Jim Handy, director of Objective Analysis and the report's author, said that growth is being driven by the recent discovery by IT managers that they can significantly reduce their IT spend by replacing hard drives with a technology that at first flush appears to be significantly more costly.

SSDs are hot, but not without security risks
(ARNnet, 8/24/08)
Many SSDs use industry-standard NAND flash chips that were designed for cameras and MP3 players, so they have no physical security hooks that prevent them from being removed from enclosures, said Jim Handy, director of Objective Analysis…

Security news roundup: The security risks of SSDs
(Tech Republic, 8/22/08)
Jim Handy, director of a semiconductor research and consulting firm noted in Network World that: “A hacker could easily unsolder NAND chips from an SSD and read the data using a flash chip programmer.”

IT Managers Choose SSDs Over Hard Disks
(PC World, 8/14/08)
The benefits of SSDs, which are made from flash memory chips and have no moving parts, are even helping many IT managers get over their initial sticker shock, says Jim Handy, lead storage analyst at Objective Analysis.

Samsung follows StorageMojo’s lead - finally!
(Storage Mojo, 7/24/08)
Then Flash analyst extraordinaire Jim Handy, who runs Objective Analysis, saw my post on ZDnet where I talked about the announcement. He reminded me that in October ‘06 I’d written: “Samsung is silly not to adjust their spec upwards, even to 250k.”

Micron scores big on patents, NAND innovation – is it enough?
(Idaho Business Review, 7/21/08)
“I don’t see an automatic translation from the Patent Board’s ranking to any company’s performance,” said Jim Handy, a 30-year veteran of the semiconductor industry”

What the Intel/STMicro deal means for the flash memory industry
(UberPulse, 5/22/07)
Here is a short summary of Objective Analysis' analyst Jim Handy report on Intel and STMicroelectronics joint-venture deal in the flash memory space.

STEC Sued for SSD Patent Infringement
(TMCnet, 4/17/08)
According to Jim Handy, analyst at Objective Analysis, the royalties, as claimed by Seagate, would become like a tax on SSDs and potentially other flash.

Seagate suit against STEC could raise SSD prices
(IDG News Service, 4/16/08)
A settlement, could result in the company winning cross-licensing agreements and collecting royalties not only from STEC, but also from other SSD makers such as Samsung Electronics and Intel, or see them facing similar lawsuits, according to Jim Handy, analyst at Objective Analysis.

Data Storage Seagate Claims SSD Maker Violates Patents
(Top Tech News, 4/16/08)
Jim Handy, an industry analyst with Objective Analysis, said the suit is indeed mostly about competition.

Seagate Fires First SSD Legal Salvo
(InternetNews.com, 4/15/08)
Handy wrote that it is "rare and very costly for such cases to be taken all the way to trial"

Seagate Drops Legal Bomb on SSD Memory Maker
(E-Commerce Times, 4/15/08)
The cost differential of flash drives to hard drives is 20-to-1, Jim Handy, an analyst with Objective Analysis, told the E-Commerce Times

Seagate's suit against STEC could change the storage game
(Computerworld 4/15/08)
A Seagate victory in the suit, or a settlement, could result in the company winning cross-licensing agreements and collecting royalties not only from STEC but also from other SSD makers such as Samsung Electronics and Intel Corp., or see them facing similar lawsuits, according to Jim Handy, analyst at Objective Analysis.

Top Hard-Drive Maker Files Suit Against Rival
(New York Times, 4/15/08)
“Right now there’s a lot of excitement about the solid-state market, but not a lot of business,” said James Handy, an analyst with Objective Analysis.

Intel, STMicro Map Out Flash Venture's Path
(Wall Street Journal, 4/15/08, Subscription Required)
Samsung has the size and resources to cause Numonyx problems, said Jim Handy, an analyst at market-research firm Objective Analysis.

A New Memory Company
(MIT Technical Review, 4/1/08)
Samsung is also developing phase-change memory. But Numonyx is in a good position to lead the industry in phase-change memory, says Jim Handy, an analyst at Objective Analysis.

Intel, STMicro Memory Spin-off Finally Official
(Internet News, 3/31/08)
“When they were part of Intel, they had to share memory fabrication with CPU fabrication, which took the focus off making money with memory," said Jim Handy, director and chief analyst for Objective Analysis.

Intel, STMicroelectronics open doors to Numonyx
(InfoWorld, 3/31/08)
Intel and STMicroelectronics will no longer duplicate manufacturing and design or research and development efforts, which should lead to savings, Handy said.

HP Keeps Computing Personal With Digital Storage First and Customizable PC Lineup
(FoxBusiness, 3/31/08)
By 2013 the average home will require 9 TB storage capacity, of which 5 TB will be needed for commercial digital downloads of music, videos and photos.( Tom Coughlin and Jim Handy, "Digital Storage in Consumer Electronics 2008," January 2008

Rumor mill indicates SSDs closely watched
(eChannelLine, 3/27/08)
Jim Handy: “Although Objective Analysis has faith that SSDs will eventually find widespread use in the PC, we don t expect this to occur until substantial benefits can be realized for a reasonable cost.”

Analyst: Returns, technical problems high with flash-based notebooks
(C-Net News.com, 3/17/08)
Flash sells for around $3 a GB, about a 50 percent decline from the last quarter of last year, according to Jim Handy of Objective Analysis.

Micron/Nanya MOU – Qimonda's Bane Or Boon?
(Portable Design, 3/11/08)
At Objective Analysis we believe that the opposite is more likely – that Nanya’s agreement with Micron may prove to bolster the Qimonda JV.

No white flag: Micron tries another makeover
(EE Times, 3/11/08)
Jim Handy, an analyst with Objective Analysis, said in a recent report that the "new approach marries Qimonda's unique trench know-how with the stacked capacitors used by most other DRAM makers.

A flash memory notebook: The sounds of silence
(CNet.com 3/11/08)
Prices rose a bit in 2007, but then dropped 50 percent from the fourth quarter of 2007 to the first quarter of 2008, says Jim Handy of Objective Analysis.

Getting Past the Hype - Synapse Instant-On Wireless Mesh Network Technology Really Works
(TMCnet, 3/10/08)
Tom Starnes, Processor Analyst for Objective Analysis, visited Synapse to experience the new product line first-hand. Tom said, "Synapse utilizes a scripting language that makes it easy for the non-professional programmer to pull together programs that will wirelessly monitor the environment and control equipment.”

Flash output ramps up at 65nm in Japan
(ElectronicsTalk.com, 3/10/08)
A 300mm fab usually gives about a 30% cost reduction over 200mm, according to Jim Handy, a Principal Analyst with Objective Analysis.

Bloodied Micron tries extreme (re)makeover
(EETimes, 3/7/08)
Jim Handy, an analyst with Objective Analysis, said in a recent report that the "new approach marries Qimonda's unique trench know-how with the stacked capacitors used by most other DRAM makers.

Spansion ramps to 25k WPM at 300mm NOR fab
(Solid State Technology, 3/6/08)
Jim Handy, a principal analyst with Objective Analysis, echoed in the statement that ramping production at SP1 enables MirrorBit products with a lower cost structure, boosting Spansion's market competitiveness.

Spansion Reaches Significant Milestone at Industry's First 300mm NOR Wafer Fab
(Earth Times, 3/6/08)
A 300mm fab usually gives about a 30 percent cost reduction over 200mm, according to Jim Handy, a principal analyst with Objective Analysis.

Dell Forges Ahead on SSD Notebooks
(InternetNews.com, 2/22/08)
Jim Handy of Objective Analysis told InternetNews.com that Dell doesn't seem to be dealing with a major obstacle ahead in its efforts to mix SSD drives into laptop configurations.

Solid state drives still ‘far from practical’
(VUnet.com 2/21/08)
Jim Handy, of Objective Analysis, believes that the chip-based drives may not see significant use in notebook computers for three to five years.

SHIFT: Are solid-state drives really better than hard disks?
(DVICE 2/14/08)
Semiconductor analyst Jim Handy of market research firm Objective Analysis says Mac OS X and Windows XP and Vista are designed to take advantage of spinning hard drives, not SSD.

Cell Phone OEMs Want NOR/RAM Stack, says Objective Analysis
(Tekrati, 2/14/08)
“NAND is making great headway in cell phone handsets through both cards and embedded NAND stacks, but the MCP (multichip package) is still largely a NOR/RAM product,” said Jim Handy, founder and principal analyst of Objective Analysis.

Intel doubles phase change memory
(Bit-Tech.net, 2/5/08)
Jim Handy, an analyst at Objective Analysis, claims that “[mobile] handset manufacturers are excited about phase-change memory”

A Memory Breakthrough
(MIT Technical Review, 2/4/08)
One of the features that makes phase-change so compelling as a flash alternative is that it has the same benefits as flash with faster speed, says Jim Handy, an analyst at Objective Analysis

ARM Achieves 10 Billion Processor Milestone
(International Business Times, 1/22/08)
"ARM's success is a result of its processor architecture being licensed to nearly every semiconductor company in the world," said Tom Starnes of analyst firm Objective Analysis.

Freescale Unleashes Entry-Level ColdFire Core for Mass Market
(TMCnet, 1/22/08)
"IPextreme seems to serve as a virtual shopping mall for Freescale cores," said Tom Starnes, processor analyst at Objective Analysis. "The ColdFire core architecture has a rich history and a huge following, so it's good to see it available to customers wanting to add the architecture to their ASIC designs at an outrageously low cost."

Moving to a Diskless Storage State
(eWeek, 1/21/08)
Jim Handy, and analyst with Objective Analysis, said this is why EMC chose to make a big announcement around the SSDs as part of its product portfolio rather than simply integrate flash into its existing systems.

Microchip Extends PIC Microcontroller with PIC32
(ChannelTimes.com, 1/2/08)
Tom Starnes, processor analyst at semiconductor market research firm Objective Analysis said, "The peripheral-compatible PIC32 family should bring comfort to Microchip's customers, knowing that the headroom is available as their applications evolve."

Two New Reports From Coughlin Associates To Be Released At The 2008 Storage Visions Conference
(Eworldwire 1/2/08)
“More than 650 Exabytes of consumer storage could be shipped annually by that time,” added Jim Handy, principal of Objective Analysis.

Hybrid hard drives stalled by software, firm says
(EDN, 12/24/07)
Jim Handy said, “Unfortunately, the hardware is ready but the software support is weak. Hybrid drives will have to wait for better support to justify their small additional cost.”

HHDs stalled by software, says Objective Analysis
(eChannelLine, 12/20/07)
"Once all the kinks are ironed out, hybrid drives and their counterparts should sweep the market," said Jim Handy, the report’s author.

Software snafu slows hybrid hard drives
(EETimes, 12/ 19/07)
"Microsoft has a good concept with its ReadyDrive software, but they can't devote attention to it because they have diverted energy to fixing Vista bugs," said Jim Handy, principal of Objective Analysis (Los Gatos, Calif.).

Micron marks entry into solid state drive market with 3 form factors
(Electronic News, 11/29/07)
Los Gatos, Calif.-based market research firm Objective Analysis believe solid-state drives could save the NAND flash market next year.

Intel Rolls Out New Hafnium-Based Transistor Technology
(Design News, 11/29/07)
“Conventional technology has reached the point where transistors have gotten so small, they leak more current than they consume in an active state,” notes Tom Starnes, a semiconductor market analyst for Objective Analysis.

DRAM prices may hit speed bump on way down
(The Washington Post, 11/29/07)
“Today's DRAM price drop is not about to end - it has just begun,” said Jim Handy, memories analyst at Objective Analysis.

Long-term trouble for DRAM
(eChannelLine, 11/29/07)
Jim Handy: ‘Ten years from now we will look at PC and server memory architectures from 1981 to 2007 and say: “Did we really do that?’”

Memory maker looks to new tech for turnaround
(CNet News.com, 11/28/07)
"Once you get down to a certain cell size, you have real problems with conventional flash," said Jim Handy, president of analysis firm Objective Analysis.

Chandler's Microchip plans 32-bit production
(The Arizona Republic, 11/04/07)
Tom Starnes, an analyst with semiconductor research firm Objective Analysis, said, "Microchip brings a new perspective to the ever-growing 32-bit microcontroller market, based on their tremendous success in the 8-bit market."

NOR market heats up despite tumultuous times
(EETimes Asia, 11/1/07)
Jim Handy, principal analyst with Objective Analysis, said Spansion is "significantly" ahead of Numonyx in terms of ramping up NOR on 300mm wafers.

Trade Agreement Could Reduce Chip Counterfeiting
(IDG News Service, 10/24/07)
Counterfeit chips could affect research and development of semiconductor companies, said Jim Handy, an analyst with research firm Objective Analysis.

World's first 300mm NOR fabrication plant opens
(Computerworld, 9/24/07)
"Cell phone designs are moving from being exclusively NOR and DRAM or NAND and DRAM to being a mix of NOR, NAND and DRAM," explained Jim Handy, an analyst at Objective Analysis.

NOR rivals' gambits fly in the face of flash capacity glut
(EETimes.com, 9/24/07)
The dark horse is Samsung. The South Korean company is the leading supplier of DRAMs, SRAMs and NAND flash, and it has the potential to "steamroll everybody" in NOR if it is determined to do so, Handy said.

Spansion ramps first 300-mm NOR fab
(EETimes.com, 9/18/07)
With SP1, Spansion will be able to reduce is production costs, said Jim Handy, principal analyst with Objective Analysis

Samsung says it will cooperate in U.S. flash memory inquiry
(Austin American-Statesman, 9/17/07)
Jim Handy, with Objective Analysis said the flash investigation may be an extension of other price-fixing cases. The Justice Department "is like a dog with a bone lately," Handy said

Flash vs. hard drives: The battle intensifies
(Solid State Technology, 9/1/07)
In reality, NAND and HDD have stayed on nearly parallel paths of price per megabyte decreases over time. Furthermore, it appears that HDDs are poised to continue to follow a curve of price decreases roughly parallel to that of NAND for years to come.

Next-Generation Memory Faster, but Slow to Take Off
(Computerworld 8/23/07)
Jim Handy, analyst with Objective Analysis in Los Gatos, Calif., doesn't believe the conversion from flash to PCM will gain momentum until 2012.

EU Gives Thumbs-Up to Intel, STMicro Flash Memory Partnership
(TechNewsWorld 8/14/07)
The combined firm does bring a hefty amount of intellectual property to bear on the flash memory market and could well move into other technologies, Objective Analysis Principal Analyst Jim Handy told the E-Commerce Times.

Flash memory replacement coming this year?
(C-Net News 8/9/07)
Jim Handy of Objective Analysis noted that the Intel-ST joint venture is named Numonyx.

Industry Luminaries Proclaim Flash as "King of the Memory Jungle" at Flash Memory Summit 2007
(Earth Times 7/17/07)
"The NAND memory market has grown faster than any technology in the history of semiconductors, exceeding $11 billion in 2006, only a decade after its introduction." -- Jim Handy, Principal Analyst of Objective Analysis

iPhones, iPods to Hog Flash Chip Market
(TechNewsWorld 7/7/07)
The projections may be a bit high, said Jim Handy, a principal with Objective Analysis.

Samsung celebrates opening of new chip factory
(Austin American-Statesman 6/15/07)
Said analyst Jim Handy with Objective Analysis: "Video clips gobble up gobs and gobs of memory space”

A Cure For Memory Headaches: The iPhone
(Forbes 6/14/07)
Here's a quick calculation, courtesy of Jim Handy, an analyst with market researcher Objective Analysis. If Apple is buying between 400 million and 500 million 4 gigabit NAND flash memory chips from Samsung…

Samsung plant sets the stage for Austin's chip rebound
(Austin American-Statesman 6/10/07)
"Samsung is the slow-moving steamroller," Jim Handy of Objective Analysis said. "It is perfectly clear where they are going, but your only chance is to get out of the way.”

EDA 'software challenged,' Gary Smith says
(EE Times, 6/4/07)
Tom Starnes, analyst at Objective Analysis noted: “You've got to have a way to simulate the entire system and certainly all the processors and all the software in a timely fashion. One of the most difficult things to simulate is the dynamics of power.”

SEMICON REPORT: Tough Times Ahead For NOR Flash Makers
(Dow Jones Newswires 5/29/07, Subscription Required)
Jim Handy, an analyst at U.S.-based market research firm Objective Analysis said: "Few companies other than Intel, Spansion, STMicroelectronics and Samsung are shrinking processes to 90-nanometers and further, so their costs will be too high to compete.

La mémoire Flash NAND, nouvel eldorado du semiconducteur
(l’Expansion 5/25/07)
Ce composant enregistre la plus forte croissance de l'histoire du semiconducteur. Pour l'avoir ignorée, Intel et STMicro en sont réduits à associer leurs activités Flash basées sur une autre technologie. Décodage de ce marché explosif avec Jim Handy, du cabinet Objective Analysis.

Intel-STMicro deal may change fortunes of beaten down NOR flash market
(MarketWatch – 5/24/07)
If successful, Spansion is likely to be the first NOR maker to return to profitability, distancing themselves from the combined Intel-STMicro company, according to Jim Handy, analyst at Objective Analysis, a semiconductor researcher.

Intel gets what it deserves in NOR deal, analyst says
(EE Times 5/23/07)
Even though Intel had larger revenues, ST managed to pocket 8 percent more than Intel in stock and cash compensation in the deal, according to a recent research note from Objective Analysis.

Samsung, Apple NAND rumor good sign for memory market, firm says
(Electronic News, 5/3/07)
Market research firm Objective Analysis said in a report Monday that the level of flash consumption from Apple's rumored request would make 50 million to 60 million 4-Gbyte iPods, or 25 million to 30 million of Apple's current top-of-the-line 8-GByte models. According to the firm, Apple sold 30 million iPods in the second half of last year, so the rumored request is "reasonable," Objective Analysis' Jim Handy said in the report.

Memory makers: Predicting future investments in a commodity world
(WaferNews, 5/3/07)
Jim Handy at Objective Analysis agreed, noting that vendors compete on price in the commodity market and do everything they can to reduce their cost structure – “it's like an obsession,” he said.

Starnes joins Objective Analysis
(EE Times 4/24/07)
“Embedded-processor guru Tom Starnes has joined Objective Analysis , a semiconductor market research firm, as director of processors.”

Intel rolls 128M phase-change memory
(EE Times 4/23/07)
“It's too early to tell which memory will succeed flash, said Jim Handy, principal flash analyst at Objective Analysis…”

Semico, spin-off don't see eye to eye on chip growth
(EE Times, 4/16/07)
“The first quarter of 2007 was not as dire for the semiconductor industry as some have suggested,” said Dave Cavanaugh…

IC industry revenue to hit $316B in 2008, forecasts analyst
(EETimes Asia, 4/12/07)
"The first quarter of 2007 was not as dire for the semiconductor industry as some have suggested," said Dave Cavanaugh, Objective Analysis' director of manufacturing.

IC Revenue to Hit $316B in 2008, Says Analyst
(Circuits Assembly, 4/12/07)
Strong end market growth and stabilizing average selling prices will drive semiconductor industry revenue to $316 billion in 2008, an increase of nearly 18% from projected 2007 sales, according to Objective Analysis.

Samsung Expects Worst Earnings in 4 Years
(Korea Times, South Korea, 4/11/07)
“The first quarter of 2007 was not as dire for the semiconductor industry as some suggested,” said a report from market research firm Objective Analysis.

Consumer spending to drive semi demand up 18% in 2008
(EDN 4/11/07)
Dave Cavanaugh, director of manufacturing research for the firm said in a statement, “The first quarter of 2007 was not be as dire for the semiconductor industry as some have suggested. Recent gains in new orders and low inventories of end-market electronics have already improved the pace of a slow-starting quarter. In fact, by the end of 2007 we expect revenues to grow to $268 billion representing a 6.3 percent increase over a healthy 2006.”

Analyst forecasts 18% chip sales growth in '08
(Electronics Supply & Manufacturing 04/11/07)
"The first quarter of 2007 was not as dire for the semiconductor industry as some have suggested," said Dave Cavanaugh.

Analyst forecasts 18% chip sales growth in '08
(EETimes 4/10/07)
Dave Cavanaugh, Objective Analysis' director of manufacturing, said in a statement. "Recent gains in new orders and low inventories of end-market electronics have already improved the pace of a slow-starting quarter."

Cramming in ever more content
(Australian IT - 3/27/07)
Jim Handy of Objective Analysis predicts that flash-based technologies will have eliminated CD-R as a backup medium by 2008, and will have a similar effect on DVD by 2010.

Hynix-SanDisk: what it means
(EETimes 3/21/07)
Objective Analysis' Jim Handy issued a point-by-point analysis of the deal, showing what it will mean to various companies in the memory supply chain. Here's his view:

3-D could stack deck for IC makers in fight to tame interconnect
(EE Times 2/19/07)
Several 3-D packaging and product startups, including Cubic Wafer, Tezzaron, Ziptronix and ZyCube, have emerged and are sampling products, but those offerings are “nowhere near the mainstream,” said Jim Handy, an analyst with market research firm Objective Analysis

Analysts have mixed outlook for Micron stock
(Idaho Business Review 2/12/07)
“All semiconductor manufacturers have continuing cost reductions, which are anticipated to pretty much go on forever,” Jim Handy of Objective Analysis said. “The competitive strength of Micron is managing those cost reductions better than their competition.”

Flash memory makers heading for tough times
(CNET News.com, 1/31/07)
Jim Handy now at Objective Analysis that "in aggregate, the entire flash market has had zero profit."

Flash swamps hard drives in consumer market
(ITWire, 1/7/07)
“There will always be a hard disk drive in the PC,” Handy said. “Flash will not take that over, but it has a chance of getting past all the other removable media.”

Analysts Criticize, Debate Hybrid DVD Plans
(PC Magazine, 1/6/07)
“Jim Handy, chief analyst at Objective Analysis, said that he could only see a high-capacity flash drive, such as the one recently announced by SanDisk, being used in ruggedized applications like a jet fighter, where both pilot and drive are subject to the kind of stresses that ‘rattle your teeth,’ he said.”

SanDisk rolls out flash hard drives for laptops
(CNET News.com, 1/4/07)
“There are certain applications where it can be used, but I just don't see it for business where the most violent thing they (users) will encounter is a cab ride in New York,” said Handy.

Chipmakers see strong end to the year: Analysts say 2007 prices should stabilize, but worldwide supply is expected to rise
(San Francisco Chronicle, 1/3/07)
“Our best guess is that sometime in 2008 (memory) prices come down perhaps by half,” Handy said

Hynix Unveils World's Fastest DRAM Chip
(TechNewsWorld 12/18/06)
“Hynix is sometimes not all that highly regarded as a technology leader,” Objective Analysis Director Jim Handy told TechNewsWorld. “Getting to 1 GB proves they're no slouch in the R&D department.”

Water Cooler: Comings and Goings
(EE Times, 11/22/06)
“Jim Handy, flash analyst at Semico, left to form a new research firm, dubbed Objective Analysis.”