Memory Chips and the Elasticity Myth – Site License
Do memory price drops really cause demand spikes? This three-page Brief shows the complete lack of interplay between price moves and demand changes. This is a site license for a single geographical site.
During their 2019 earnings calls memory chip makers postulated that the market would return to higher margins once price elasticity caused demand to increase. This popular myth needs to be treated with great skepticism since, as this Objective Analysis Brief reveals, short-term price elasticity has a negligible impact upon memory chip sales if it has any impact at all.
This 4-page Brief uses a full five charts to illustrate the complete lack of correlation between memory price moves and subsequent demand behavior.
The site license allows one electronic copy to be stored on a server, and up to ten print copies to be circulated both of which are limited to a single geographical company site.
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