If you want to really truly know what your competitor, customer, or supplier is up to, simply picking up the phone to talk to them will only get you the answer that they want you to hear.

Normally, anyone you talk to is likely to put a spin on their story to better satisfy the relationship they want to foster, and, of course, your competition is quite likely to refuse to talk to you at all.

When an unbiased third-party from Objective Analysis performs a survey, the resulting data is much more likely to be a clean version of the story.

Our analysts have years of experience in finding and interviewing people who know and will reveal the truth; this skill has saved our clients countless hours of digging for information and the cost of making decisions based upon faulty intelligence.